- Forces Shaping the Corporate Learning Function
This chapter presents the corporate learning function in the context of the rapidly changing learning landscape. It illustrates how several challenges are generating intense pressure on the corporate learning function to keep pace with a set of new norms for how organizations develop human resources. These challenges are changing the way people learn.
- Introduction to Shopper Marketing: What Is It All About?
This chapter introduces the book Shopper Marketing, which discusses key shopper marketing concepts as well as a process for developing shopper marketing programs.
- Why Look Beyond Hadoop Map-Reduce?
This chapter discusses the limitations of Hadoop along the lines of the seven giants. It also brings out the three dimensions along which thinking beyond Hadoop is necessary: real-time analytics, analytics involving iterative ML, and specialized data structures and processing requirements for these.