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Scott Stawski introduces his book, Inflection Point, which explains the strategic implications of today's new technology paradigms, helping you reshape strategy to embrace and profit from them.
- Introduction to Strategic Innovation: The Definitive Guide to Outlier Strategies
In this introduction to Strategic Innovation, the authors introduce the concept of strategic innovation and expose what is potentially impactful out there in a number of pioneering companies; many of which you might have never heard of, and yet, they are already making a difference.
- Introduction to Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd Edition
The authors of "Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd Edition" introduce their book, which will help you apply today's most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
- Win Win: How to Get a Winning Result from Persuasive Negotiations
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