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Submissions GuidelinesProspectusTable of ContentsSample Chapters
Curriculum VitaeTen-Second Sell Test

Submissions Guidelines

To ensure that each project receives the fairest possible review, we request that you submit four items for evaluation and consideration by our editors and, potentially, peer reviewers:

  • A prospectus describing your intentions for the book
  • A detailed table of contents
  • One to two chapters that accurately reflects the book's core material (optional, but preferred)
  • Your vitae or resume

We will be happy to review your materials. We may review your materials unilaterally, or we may seek peer reviews to round out our view of the intended book. In either case, we will provide you with feedback, ranging from declining interest in the project to providing further suggestions on changes in the proposal and scope of the work, based on our editorial experiences, to acceptance of the proposal. Please allow us a reasonable amount of time for this review process.

To submit your proposal, contact our editor, Jeanne Glasser.


Your prospectus should include the following information:

A Brief Description

In several paragraphs, but not more than one page, describe the work, its rationale, its approach, and the target audience. Begin with a paragraph summary of the book—the elevator speech, if you will. This should be pithy and engaging, and it should be written as if you were trying to describe your book's benefits to someone not expert in your subject matter (just like a prospective purchaser/reader of your book will be).

You should elaborate from here on the key reasons for writing your book: what are the takeaways that a reader will get from your book? Why will a reader buy it? What makes the book so different from others in its subject matter area?

Here are some more considerations for this section of your prospectus:

Outstanding Features

Supply a brief listing of what you consider to be the outstanding, distinctive or unique features of the work. These are items that you would use to sell the book to a bookstore buyer. Who is and why you as author? What problem does your book solve? What's unique about the book? What's different compared to other books on this topic? (Include: organization, examples, case studies, software included, experience of author, etc.) What is going to grab someone's attention and encourage them to examine the book more closely?


Consider the existing works in this field and discuss specifically their individual strengths and weaknesses. This material is written for reviewers and not for publication, so please be honest and direct. You should describe what advantages your book has over the competition, and how your book will be similar to, as well as different from, its competition, in terms of level, style, topical coverage, and depth. If significant books are now available, you should explain why you chose to write another book in this area. Please mention all pertinent titles even if they compete with only a portion of your book.

Include a more specific discussion of the "pedagogical" elements you envision for your book. Will the book include examples, cases, learning objectives, questions, problems, glossaries, a bibliography, references, or appendices?


  1. Who is the book's intended audience? Be as specific as possible. Provide example affiliations, disciplines, titles and responsibilities of this audience.
  2. List at least five benefits the target audience will gain from reading the book and learning the material. What can they do with this knowledge? How are they better off with it?
  3. What prior knowledge or skills will the audience need to understand this book? What other books should they be familiar with?


  1. If you are aware of professional organizations, user groups, or mailing lists that would be useful in promoting the book, please list them.
  2. Would this book be appealing to corporations as an item to bundle and sell with their products or for use in training programs? Why or why not? (Please include any potential sales leads or special sales opportunities.)
  3. Estimate the size of your target audience. Describe for a non-technical person (such as a bookstore employee) why this topic is of considerable market interest and why the book will sell well.
  4. Under what category would this book be shelved in the bookstore?

Status of the Work

  1. What portion of the material is now complete?
  2. When do you expect to have a completed manuscript?
  3. How long do you plan for the book to be? Specify if this page count is the number of double/single-spaced word-processed manuscript pages or a final published length target.
  4. How many and what type of figures do you plan to include? Specify separately the number of photos, screen captures, and the amount of line art (diagrams, tables, charts, graphs, drawings). Will you be rendering these or will you need professional assistance?

Copyright Considerations

  • How much copyrighted material will you use? Do you have, or believe you can obtain, permission to use this material? Do you have any ideas of these costs?

Table Of Contents

The blueprint for your work

The TOC is the blueprint for your work; it should be complete and detailed. Explanatory notes should be included as necessary. This enables us and the reviewers to understand the structure of the manuscript.

Sample Chapters (optional, but preferred)

Show us your work

The material you submit should reflect your writing style and the book in the best possible light. Although the sample chapters need not be in final form, they should be sufficiently polished to allow for a valid asses

Curriculum Vitae

What are your qualifications?

Please include a vitae with your submission. We would like to know about your professional experience including organizational memberships, education, awards/honors, and previous publications. Please also include: preferred salutation (Mr., Ms. Professor, nickname, first name), full name, date of birth, business and home addresses and telephone numbers, and preferred method and place of communication. If there is more than one author, please indicate a primary contact person.

With this material in hand, we can make an informed decision on your proposal, and if contracted for, both you and we can get started on a great book with a tremendous template, or blueprint, already in hand.

Ten-Second Sell Test!

And finally: Before you submit your proposal, if you really want to road-test how honed your message is for your book, try putting the idea through the "10-second sell" test.

Our sales teams often have to pitch new books to booksellers in a very limited time, and copy space in retail catalogues and in-store systems is very limited indeed. Both require a snappy elevator pitch. The following three items will help immensely:

  1. Try capturing your book's pitch to the reader in 50 words or less.
  2. List the five most compelling messages that your book will contain; bullet-points will do.
  3. Finally, imagine that you are about to make a presentation about your ideas to a large audience. What one question would you ask them to engage their minds and make them realize that this was something relevant to and compelling for them and their businesses?

Try all this on a separate page. This is not an attempt to dumb-down thought-leadership; we really believe that this is a great discipline to apply to any book idea. Even the most sophisticated ideas will benefit from being communicated with simplicity and clarity, and even the best writers will create a better book if they begin with the reader's pitch clearly in mind.