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References

[1] Parija Bhatnagar, "Blue Food Goes Down the Drain."

[2] Paul E. Green, "On the Analysis of Interactions in Marketing Research Data," Journal of Marketing Research, Vol. 10, No. 4 (November 1973), 410–420.

[3] Alex Gofman, "Emergent Scenarios, Synergies, and Suppressions Uncovered Within Conjoint Analysis," Journal of Sensory Studies, 2006, 21(4): 373–414.

[4] Howard R. Moskowitz and Alex Gofman, "A System and Method for Performing Conjoint Analysis," U.S. Provisional Application No. 60/538,787, patent pending.

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