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This chapter is from the book

What Is Web 3.0 Marketing?

Web 3.0 marketing describes the next wave that is already taking place and is the shift from Web 2.0. The key driving factors to Web 3.0 marketing include browsing habits, browsing methods, more intelligent information, the experience we're looking for, and the openness of the Web. BlackBerrys and iPhones, portals into Web 3.0, are ruling the day. Simplified: Web 3.0 marketing is the convergence of new technologies and rapidly changing consumer buying trends.

Live, streaming video is outpacing static video, and companies like Twitter, Plurk, and Jaiku are growing much more rapidly than Blogger, WordPress, or TypePad. The Web 3.0 marketing world is where customized, intelligent information is available at our fingertips, on any device, from anywhere in the world!

The Five Key Components of Web 3.0 Marketing

  • Microblogging is the ability to share your thoughts with a set number of characters. People are busy with limited time, so why not get right to the point of the story in 140 characters or fewer? Examples include Twitter, Plurk, and Jaiku.
  • Virtual reality worlds are places users visit to interact with others from around the world in a 3-D setting. Meetings are being conducted in these spaces, and trade shows are being replaced with virtual reality shows. Examples include Second Life and Funsites.
  • Customization/personalization allows visitors to create a more personalized experience. They are starting to expect their name to appear at the top of Web sites, personal e-mails, and even advanced checkout options that suit their buying habits. As the Web becomes more and more intelligent, personalization will be the norm. Examples include SendOutCards, Google, and Amazon.
  • Mobile plays on the fact that there are billions of cellphone users throughout the world. This number is much larger than those that use PCs. Consumers are surfing the Web and purchasing products right from their mobile phones. They are also using their phones and becoming instant journalists by shooting raw footage of random acts. Examples include iPhones and BlackBerrys.
  • On-demand collaboration allows users to interact in real time by looking over documents, collaborating, and making changes in real time. Software as a service also fits into on-demand collaboration as it allows users to leverage only Web-based solutions. Examples include Google Docs, www.Salesforce.com, www.Slideshare.net, and www.Box.net.

Let's review the limitations of Web 2.0 so you can see how these start fitting nicely into Web 3.0 marketing:

Web 2.0 Limitation

Web 3.0 Marketing Solution

Web 3.0 Marketing Tool

Oversaturation

It's just getting started.

All the Web 3.0 marketing tactics.

Misconceptions

People don't know enough about Web 3.0 to judge it yet.

All the Web 3.0 marketing tactics.

Time

Quicker and shorter.

Twitter, text messages.

Modes of Interaction

Live, cellphones.

Ustream, BlackBerry, iPhone.

Openness

Specialized, closed communities, less invasive.

InterNations, Pingsta, ASMALLWORLD.

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