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📄 Contents

  1. What Is "Brain Science"?
  2. A Map of Where the Book Is Going and What the Coach Will Take Away from It
  3. Conclusion
  4. References
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This chapter is from the book

A Map of Where the Book Is Going and What the Coach Will Take Away from It

Coaching involves establishing a reliable alliance with the client so as to create a context for change. Although the eventual goal is change, this change has to occur within the context of relationships. Brain science underlies both the relationships and actions necessary to create and maintain the change. The book is therefore broadly divided into the parts shown in Figure 1.4.

Figure 1.4

Figure 1.4 Structural outline of Your Brain and Business: The Neuroscience of Great Leaders

In the introduction, the executive or coach learns the broad principles of how brain science applies to coaching and communicating with specific examples for each principle. In the "Relationship" section, the coach will learn about how brain science justifies the approach of positive psychology in coaching and about how knowledge of the brain helps coaches develop effective relationships with their leaders. In addition, we will review how this knowledge can also help leaders develop effective relationships with their followers. Also in this section is a special chapter on the intangibles with insights from brain science. This chapter reviews concepts such as innovation, intuition, and resilience. With this background, the next section then describes the brain science behind the actual interventions. In the first chapter in this section, we will review how brain science can bring people to commitment to change as well as how to move from this commitment to action. In the last section, we will review the interventions described throughout the book. Here we will review the specific interventions that target different brain regions, and then specific interventions that target brain processes relevant to communicating in the executive environment. At the end of this book, the coach or executive will have a good idea of several concepts in brain science that can be applied to his or her own coaching relationships and interventions so as to add to the available tools for coaching.

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