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This chapter is from the book

Checklist for Knowing Your Employees

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Consider who's in your employee audience before beginning any communication program.

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Gather data on where your employees work to understand their geographic demographics.

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Use data about length of service to influence the depth of information you provide.

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Understand how "generational cohorts" shape how employees think, behave, and prefer to receive communication.

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Compile salary data to inform communication, especially about pay, savings, retirement, stock, and other financially based programs.

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Use focus groups or other qualitative research methods to explore employee attitudes, experiences, and preferences.

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Before conducting focus groups, be clear on the objectives of your research to ensure that your study is structured to achieve those objectives.

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