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Will Your New Business Idea Succeed? The Importance of Sustainable Differentiation

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This chapter is from the book
So you have a unique business idea. But can you sustain your uniqueness even under withering competition from inferior products? If you lose your uniqueness, can you regain it?

But the strong and healthy yeoman and husbands of the land, the self-sustaining class of inventive and industrious men, fear no competition or superiority. Come what will, their faculty cannot be spared.

—Ralph Waldo Emerson, U.S. essayist, poet, philosopher.

Definition

We have examined uniqueness and its importance. Now for a more difficult part—keeping it. Can you sustain your uniqueness even under withering competition from inferior products? If you lose your uniqueness, can you regain it?

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