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Big Data Driven Supply Chain Management: A Game Changer
By Nada R. Sanders
Jun 9, 2014
Nada R. Sanders introduces her book, Big Data Driven Supply Chain Management, which offers a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain.
Brain Games: Playing It Smart in the Fight Against Cognitive Decline
By Miriam Boleyn-Fitzgerald
Aug 20, 2010
Miriam Boleyn-Fitzgerald examines the idea that certain kinds of mental activity lead to improved mental performance. Can you really train your brain to restore lost intellectual acuity? Does sharpening your mind now help you sustain that agility into your elder years?
Brand Revitalization: Background to the Turnaround at McDonald's
By Larry Light, Joan Kiddon
Feb 18, 2009
The authors present a case study of how they turned around the McDonald's brand.
Breaking the Go/No Go Vise Grip on Innovative Growth
By Alexander B. van Putten, Ian C. MacMillan
Jul 16, 2008
Learn how to engineer the risk out of uncertain opportunities and go for high potential wins by slicing out your downside and boosting your upside.
Breaking the Mold: Preparing Your Company for Innovation and Change
By Thomas T. Stallkamp
Apr 1, 2005
It isn't always easy to break the management momentum, but sometimes a change is needed. Using Chrysler as an example, this chapter will help you to prepare your company for major changes.
Building Business on Love and Care
By Rajendra S. Sisodia, Jagdish N. Sheth, David B. Wolfe
Mar 4, 2014
The authors of Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, 2nd Edition introduce their book, which uncovers a holistic truth: that customers are best served by companies that create superior value and have close relationships with all their stakeholders—employees, suppliers, the communities in which they operate, and, of course, their stockholders.
Building Relationships in Cyberspace
By Deirdre Breakenridge
Jan 25, 2002
Cyber media relationships require the same components of trust as in the pre-Internet age — with a few twists. Deirdre Breakenridge offers some guidelines for how public relations professionals can forge stronger relationships with journalists.
Business Analytics with Management Science
By Arben Asllani
Nov 20, 2014
In this introduction to his book, Arben Asllani emphasizes the importance of business analytics in today’s organizations, discusses the scope of business analytics and the set of skills required for business analyst practitioners, discusses the role of management science models in the Big Data era, explains challenges faced by organizations when implementing business analytics, and examines the new role of management science in the era of Big Data.
Business and Competitive Analysis: Definition, Context, and Benefits
By Craig S. Fleisher, Babette E. Bensoussan
Jan 22, 2015
This chapter from Business and Competitive Analysis: Effective Application of New and Classic Methods, 2nd Edition introduces the concepts in the book, which will help you deliver actionable business insights and on-point recommendations that enterprise decision makers can’t and won’t ignore.
Business and Competitive Analysis: Definition, Context, and Benefits
By Babette E. Bensoussan, Craig S. Fleisher
Oct 26, 2007
Learn the basics of business and competitive analysis.
Business Innovation from Israel's Masters of Espionage: The Intercept
By Stacy Perman
Jul 22, 2005
In the inky darkness of the predawn hours, the Red Sea had turned choppy. The sun had yet to bathe the sea, known in Arabic as Al Bahr Al Ahmar, in its winter light. Fishing boats moored in the waters surrounded by Yemen, Saudi Arabia, and the Sudan rocked in the stormy darkness. Find out how Israeli intelligence intercepted a ship smuggling Palestinian arms in this sample chapter.
Business Management and the Role of Analysis in Making Strategic Decisions
By Babette E. Bensoussan, Craig S. Fleisher
Jul 9, 2008
Learn how rigorous analysis can product better business results.
Business Networking for Veterans: Why Networking Is So Important to Making a Successful Military Transition
By Mike Abrams, Michael Faulkner, Andrea Nierenberg
Nov 6, 2013
To be successful back here at home, you also need a squad of people who will have your back. The only difference is, back here at home, you have to create your own squad.
Business Resumption Planning in Small and Medium-Sized Offices
By Leo Wrobel
Feb 17, 2006
Your small business can go from thriving to surviving in the time it takes for an earthquake, an intruder, or some other disaster to wreak havoc on your property. Leo Wrobel explores some steps that even very small businesses can take to prevent or handle a disaster and get back to normal.
Business Strategy: Execution Is the Key
By Lawrence G. Hrebiniak
Jan 21, 2005
Many managers are comfortable planning, but lag when it comes to actually putting the plan into action. This chapter explains why execution is even more important than planning, and how you can put your plan into motion more quickly and efficiently.
Business View: Can We Map the Universe Pixel by Pixel and Make Money Doing It?
By Laurie Rowell
Apr 15, 2005
You're already familiar with the online services that let you use your laptop, cell phone, or other online access to get easy and almost instantaneous free directions. But why are services like this free, anyway? What's the business model? And who's trying to horn in on the action?
Busted: The Failure of Mutual Funds and Birth of ETFs
By Tom Lydon, John F. Wasik
Jun 10, 2008
Not only can ETFs give you access to investments that mutual funds can’t, but they can be solid, long-term investment vehicles—if you follow the iMoney strategy.
Buy Panic: Gene Marcial on How Market Meltdowns Can Be Your Ally
By Gene G. Marcial
Mar 14, 2008
Gene Marcial explains how investors should confront panic in the marketplace. The thesis: Panic can be your ally.
Buying at the Point of Maximum Pessimism: A Rare Opportunity
By Scott Phillips
May 25, 2010
Rare-earth minerals are used in everything from cell phones to Toyota Priuses. The rare-earth industry presents a growing opportunity for investors to participate in the rapid growth of technology.
Buying at the Point of Maximum Pessimism: Taking Advantage of Near-Term Pessimism in Oil and Energy to Invest in a Long-Term Opportunity
By Scott Phillips
Sep 21, 2010
Scott Phillips, coauthor of Buying at the Point of Maximum Pessimism: Six Value Investing Trends from China to Oil to Agriculture, explains why savvy investors should seek pessimism in an industry as an opportunity to make a good investment. With the BP oil spill in the Gulf earning headlines everywhere, many investors have avoided energy stocks and their potential controversy. But Scott says that depressed stock prices for energy firms suggests that this is where bargain hunters should look to spend the least amount and earn the greatest potential returns over the long run.

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