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The Big Data Big Bang
By Dale Neef
Nov 24, 2014
In this introduction to his book, Dale Neef considers where Big Data as a broader phenomenon takes us over the next decade, because the emerging Big Data-intelligence complex is already proving to be both rambunctious and irrepressible, introducing innovation at a rate that is almost impossible to follow, much less regulate.
Business Analytics with Management Science
By Arben Asllani
Nov 20, 2014
In this introduction to his book, Arben Asllani emphasizes the importance of business analytics in today’s organizations, discusses the scope of business analytics and the set of skills required for business analyst practitioners, discusses the role of management science models in the Big Data era, explains challenges faced by organizations when implementing business analytics, and examines the new role of management science in the era of Big Data.
Purchasing, Procurement, and Strategic Sourcing
By Walter L. Wallace, Yusen L. Xia
Nov 19, 2014
The topics of purchasing, procurement, and strategic sourcing are all receiving significant attention as organizations attempt to improve the overall efficiency and effectiveness of their supply networks. A better understanding of where the benefits can be obtained requires a thorough knowledge of some of the similarities, differences, and linkages between purchasing, procurement, and strategic sourcing. The authors of Delivering Customer Value through Procurement and Strategic Sourcing discuss these issues in this introduction to their book.
Project Management Roots and Understanding the PMBOK Guide
By Gary Lister
Nov 6, 2014
Gary Lister introduces his book, Mastering Project, Program, and Portfolio Management: Models for Structuring and Executing the Project Hierarchy, which aims to provide enabling support to the concepts and knowledge presented in the PMBOK Guide and found in the profession of project management.
Decision Making Shapes Your Life
By Stephen P. Robbins
Nov 4, 2014
In this introduction to Decide and Conquer, Stephen P. Robbins explains that decision making is one of life’s most important skills.
Profiting from the Data Economy: Beyond Big Data
By David A. Schweidel
Oct 14, 2014
David A. Schweidel introduces his book, which considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy.
What Is Business Analytics?
By Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Oct 7, 2014
In this chapter from Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How, the authors discuss what business analytics and its relationship to business intelligence.
Modeling Techniques in Predictive Analytics with Python and R: Analytics and Data Science
By Thomas W. Miller
Oct 6, 2014
In this chapter from Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science, Thomas W. Miller discusses analytics and data science.
Modeling Techniques in Predictive Analytics: Analytics and Data Science
By Thomas W. Miller
Oct 3, 2014
Thomas W. Miller introduces his book, Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R, Revised and Expanded Edition, with a discussion of analytics and data science.
Predictive Analytics Techniques
By Michele Chambers, Thomas W Dinsmore
Oct 2, 2014
In this chapter from Advanced Analytics Methodologies: Driving Business Value with Analytics, the authors review techniques that analysts use for predictive analytics.
Introduction to Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems
By Randal Wilson
Sep 23, 2014
Randal Wilson introduces his book, Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems.
Introduction to Ruthless Execution: How Business Leaders Manage Through Turbulent Times, 2nd Edition
By Amir Hartman, Craig LeGrande
Sep 5, 2014
The authors of Ruthless Execution introduce their book, which tries to prepare companies for taking advantage of the "ups" as well as offers practical ways to build corporate resilience to manage through the "downs."
Protect Yourself from Identity Theft
By Steve Weisman
Sep 3, 2014
Steve Weisman outlines identity theft threats and what you can do to avoid them.
Supply Chain, People, and Knowledge
By Alexandre Oliveira, Anne Gimeno
Aug 18, 2014
Alexandre Oliveira and Anne Gimeno introduce their book, A Guide to Supply Chain Management: The Evolution of SCM Models, Strategies, and Practices.
How to Make Money with Social Media: In the Beginning
By Jamie Turner, Reshma Shah
Aug 13, 2014
If your thought process around social media begins with tactics (Twitter, Facebook, Google+, and so on), do a flip-flop and start thinking about goals and objectives first. From there, you can move on to your strategy to help you accomplish your goals and objectives.
Principles of Modern Analytics
By Michele Chambers, Thomas W Dinsmore
Aug 11, 2014
The authors of Modern Analytics Methodologies: Driving Business Value with Analytics discuss the nine core principles of their book.
The New Movement in Alternative Investing: What Goes Up...
By Clifford Jack
Aug 7, 2014
A new movement is afoot—one focused on alternative investments that can alter the way people invest. Clifford Jack introduces his book, which explains the increased globalization and the hyper-connectivity of today’s markets, and the volatility all of it brings.
A Resource-Allocation Perspective for Marketing Analytics
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Aug 6, 2014
Resource allocation is the endgame of analytics for any company. Using marketing analytics properly, any firm should be able to determine the optimal level of spending it should make on each of its marketing channels to maximize success.
Cutting Edge Marketing Analytics: A Case Study with Dunia Finance LLC
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Jul 30, 2014
The authors of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning discuss how analytics affected customer relationship management at Dunia Finance LLC, in this case study from the book.
Introduction to Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Jul 28, 2014
The authors of Cutting Edge Marketing Analytics discuss the techniques needed to analyze past marketing performance and discover unknowns that will allow you to predict the future.

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