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Social CRM: The Intersection of Social Media and CRM
By Barton J. Goldenberg
Mar 18, 2015
Barton J. Goldenberg introduces his book, The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits, which presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.
Private Equity Structures and Their Impact on Private Equity Accounting and Reporting
By Mariya Stefanova
Mar 16, 2015
This chapter from Private Equity Accounting, Investor Reporting, and Beyond covers structuring considerations in private equity, main building blocks of a private equity structure, domiciliation, plain-vanilla private equity structure, combination of structures, including master-feeder structures, structures involving blockers, and parallel structures, how to treat private equity structures for accounting and reporting purposes, and alternative private equity structures: fund lites.
Introduction to The Business of Choice: Marketing to Consumers' Instincts
By Matthew Willcox
Mar 12, 2015
Matthew Willcox introduces his book, The Business of Choice: Marketing to Consumers' Instincts, which covers why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Introduction to Common Disciplines That Separate Us: Local Contexts in Global Networks
By European Decision Sciences Institute, Gyula Vastag
Mar 11, 2015
Gyula Vastag introduces a collection of selected papers that offers readers an opportunity to learn about the insights and burning issues of decision making from scholars representing about a dozen countries, and a wide range of disciplines and scientific paradigms, in this excerpt from Research in the Decision Sciences for Global Business: Best Papers from the 2013 Annual Conference.
Preface to Mastering Project Management Integration and Scope: The Organization and Content of This Book
By Dietmar W. Sokowski
Feb 9, 2015
Dietmar W. Sokowski describes the organization and content of Mastering Project Management Integration and Scope: A Framework for Strategizing and Defining Project Objectives and Deliverables, which emphasizes a critical-thinking approach to integration and scope management to develop a conceptual understanding of the principles of project management.
Mastering Principles and Practices in PMBOK, Prince 2, and Scrum: What's a Project?
By Jihane Roudias
Feb 5, 2015
Jihane Roudias, the author of Mastering Principles and Practices in PMBOK, Prince 2, and Scrum: Using Essential Project Management Methods to Deliver Effective and Efficient Projects, offers the definition of a project, discusses project characteristics, phases, life cycles, approaches to project management, and the role of the project manager.
Business and Competitive Analysis: Definition, Context, and Benefits
By Craig S. Fleisher, Babette E. Bensoussan
Jan 22, 2015
This chapter from Business and Competitive Analysis: Effective Application of New and Classic Methods, 2nd Edition introduces the concepts in the book, which will help you deliver actionable business insights and on-point recommendations that enterprise decision makers canโ€™t and wonโ€™t ignore.
Introduction to Trends and Research in the Decision Sciences: Best Papers from the 2014 Annual Conference
By Decision Sciences Institute, Merrill Warkentin
Jan 21, 2015
Decision science offers powerful insights and techniques that help people make better decisions to improve business and society. Merrill Warkentin introduces this new volume, which brings together the peer-reviewed papers that have been chosen as the "best of the best" by the field's leading organization, the Decision Sciences Institute.
What Is Organization Development?
By W. Warner Burke, Debra A. Noumair
Jan 19, 2015
The authors of Organization Development: A Process of Learning and Changing, 3rd Edition explain what Organization Development is, provide examples, and explain why it's important to your company.
Introduction to Mastering Project Management Strategy and Processes: Proven Methods to Meet Organizational Goals
By Randal Wilson
Jan 16, 2015
Randal Wilson introduces his book, Mastering Project Management Strategy and Processes: Proven Methods to Meet Organizational Goals, which gives managers powerful insights and tools for structuring and managing any project based on business strategy and how that project will be used.
Introduction to Experiential Learning: Experience as the Source of Learning and Development, 2nd Edition
By David A. Kolb
Dec 31, 2014
David A. Kolb introduces his book, Experiential Learning: Experience as the Source of Learning and Development, 2nd Edition, which covers the power of experience in learning.
The Building Blocks of Social Business: Leveraging the Power of New Media and Human Connections to Grow Business Value
By Shawn Santos
Dec 29, 2014
Social media is game-changing technology. But as for any tool, it takes the right people and the right processes to make it work, as Shawn Santos explains in this chapter from How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands.
Modeling Techniques in Predictive Analytics: Being Technically Inclined
By Thomas W. Miller
Dec 26, 2014
To work efficiently in web and network data science, it helps to be technically inclined, with some understanding of at least three languages: Python, R, and JavaScript. Learn the technical requirements to be proficient in predictive analytics in this chapter from Web and Network Data Science: Modeling Techniques in Predictive Analytics.
The Truth About Managing People: The Importance of "People Skills"
By Stephen P. Robbins
Dec 22, 2014
Learn why possession of competent interpersonal skills increasingly plays a major role in deciding who is hired, who is retained, and who is promoted in this chapter from The Truth About Managing People: Proven Insights to Get the Best from Your Team, 4th Edition .
Customer Loyalty: When Prior Strengths Become Your Weaknesses
By Harvey Thompson
Dec 19, 2014
We have met the enemy, and he is us. Learn how arrogance and intertia can harm previously successful companies in this excerpt from Who Stole My Customer?
Introduction to Applied Business Analytics: Integrating Business Process, Big Data, and Advanced Analytics
By Nathaniel Lin
Dec 17, 2014
In this chapter, Nathaniel Lin discusses the transformational power of data, whether big or small, and likens it to the way oil transformed the twentieth century. He also shows that the power is not in data alone but also as it is being refined through analytics.
Real-World Data Mining: Introduction to Analytics
By Dursun Delen
Dec 15, 2014
Dursun Delen discusses the details of analytics, including where data mining fits in, the sudden popularity of analytics, the application areas and main challenges of analytics, and the cutting edge of analytics.
Fundamentals of Statistics
By David M. Levine, David F. Stephan
Dec 10, 2014
You can make better sense of the numbers you encounter if you learn to understand statistics. In this chapter, you begin by learning five basic words--population, sample, variable, parameter, and statistic (singular)--that identify the fundamental concepts of statistics.
The Mindset Shift: From Web 2.0 Digital Marketing to Web 3.0 Digital Marketing and Beyond
By Michael Tasner
Dec 8, 2014
Michael Tasner discusses the limits of Web 2.0 thinking, and the keys to overarching trends to the Web 3.0 marketing movement.
Stronger, Faster, Smarter: Sustaining Executive Performance
By Steven P. MacGregor
Dec 4, 2014
Steven MacGregor introduces his book, which aims to be a reference for the adoption of new habits and practices that drive health and performance for the experienced manager, and a reflection on practice for management students.

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