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Strategic Alignment in Marketing and Sales Analytics—First You Need to Agree On What to Ask
By Cesar Brea
Jun 23, 2014
People have different ways of defining possible challenges to focus on, ways of evaluating performance, and means for assessing tradeoffs among possible solutions to challenges. This chapter explores how different executives think about these needs and suggests a synthesis that might serve as a point of departure for you.
Overview of Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications
By Les Sztandera
Jun 19, 2014
Les Sztandera introduces his book, Computational Intelligence in Business Analytics: Concepts, Methods, and Tools for Big Data Applications, which aims to help organizations gain a competitive edge in the marketplace through harnessing the power of computational intelligence approaches.
Supply Chain and Shareholder Value
By Alexandre Oliveira, Anne Gimeno
Jun 11, 2014
Alexandre Oliveira and Anne Gimeno introduce their book, Supply Chain Management Strategy: Using SCM to Create Greater Corporate Efficiency and Profits.
Big Data Driven Supply Chain Management: A Game Changer
By Nada R. Sanders
Jun 9, 2014
Nada R. Sanders introduces her book, Big Data Driven Supply Chain Management, which offers a complete, five-step roadmap for leveraging Big Data and analytics to gain unprecedented competitive advantage from your supply chain.
Understanding the Chinese
By Andrew Delios, Phillip Day, Zhijian Wu
Jun 6, 2014
The authors of China 88: The Real China and How to Deal with It discuss Chinese values and how they are influenced by its rich past as well as its rapidly developing present.
Introducing Thematic Thinking: Start Seeing the World with Both Eyes
By Julia Kathi Froehlich, Michael Gibbert, Martin Hoegl
Jun 4, 2014
Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets.
Forces Shaping the Corporate Learning Function
By Ibraiz Tarique
May 28, 2014
This chapter presents the corporate learning function in the context of the rapidly changing learning landscape. It illustrates how several challenges are generating intense pressure on the corporate learning function to keep pace with a set of new norms for how organizations develop human resources. These challenges are changing the way people learn.
Introduction to Shopper Marketing: What Is It All About?
By Daniel J. Flint, Chris Hoyt, Nancy Swift
May 21, 2014
This chapter introduces the book Shopper Marketing, which discusses key shopper marketing concepts as well as a process for developing shopper marketing programs.
Why Look Beyond Hadoop Map-Reduce?
By Vijay Srinivas Agneeswaran
May 19, 2014
This chapter discusses the limitations of Hadoop along the lines of the seven giants. It also brings out the three dimensions along which thinking beyond Hadoop is necessary: real-time analytics, analytics involving iterative ML, and specialized data structures and processing requirements for these.
What Are Business Analytics?
By Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
May 6, 2014
Learn the definition of business analytics, the relationship of analytics and business intelligence to the subject of business analytics, the three steps of the business analytics process, four data classification measurement scales, and the relationship of the business analytics process with the organization decision-making process.
Setting the Stage for Employee Benefits Design and Planning
By Bashker D. Biswas
May 5, 2014
This chapter addresses the concept of employee benefits, presents various categories of employee benefits, discusses the employee benefit environment, discusses the strategic considerations in designing employee benefit programs, explains the integrated system approach to plan employee benefits, and discusses the cost dimension of employee benefits.
Introduction to Valuation: Methods and Models in Applied Corporate Finance
By George Chacko, Carolyn L. Evans
May 1, 2014
The authors of Valuation introduce their book, which offers a solid conceptual understanding of valuation as well as a substantial amount of practical knowledge about how to go about executing a valuation of a potential business decision.
Introduction to Project Management Schedule and Cost Control
By Randal Wilson
Apr 29, 2014
The success of a project ultimately depends on how well the project manager is armed with tools and techniques for project development. You will find those tools and techniques in A Comprehensive Guide to Project Management Schedule and Cost Control: Methods and Models for Managing the Project Lifecycle, as the author explains in this introduction.
Options Trading for the Institutional Investor: Setting the Ground Rules
By Michael C. Thomsett
Apr 29, 2014
Michael C. Thomsett outlines the five underlying assumptions that this book follows—ground rules to keep in mind because they relate to your risk profile and investing philosophy.
Introduction to Inventory Management: Principles and Strategies for the Efficient Flow of Inventory across the Supply Chain
By CSCMP, Terry L. Esper, Matthew A. Waller
Apr 24, 2014
Inventory is a fundamental measure of the overall health of supply chain and logistics activities. The authors of The Definitive Guide to Inventory Management discuss what inventory is, the role of inventory in supply chain management, and why inventory is such an important metric in supply chain management.
The Eight Process Capability Areas of a Training Organization
By Doug Harward, Russ Hall, Ken Taylor
Mar 21, 2014
Find out what practices are associated with the capabilities that, when performed at a very high level, make a training organization great.
A Guide to Greater Success in School: Ownership and Owning Your Own Life
By Megan Stone
Mar 12, 2014
What does it mean to have ownership of an experience, or of your life in general? In order for you to take ownership of your job as a student, you must first understand what the characteristics of ownership are.
The Basics of Data Analytics for Corporate Debt Markets
By Robert S. Kricheff
Mar 5, 2014
The corporate debt markets are dynamic, not static, and analytics is necessary to see how the markets are changing. Robert S. Kricheff explains the basics of data analytics as related to the corporate debt market in this introduction to his book.
Building Business on Love and Care
By Rajendra S. Sisodia, Jagdish N. Sheth, David B. Wolfe
Mar 4, 2014
The authors of Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, 2nd Edition introduce their book, which uncovers a holistic truth: that customers are best served by companies that create superior value and have close relationships with all their stakeholders—employees, suppliers, the communities in which they operate, and, of course, their stockholders.
Rule Based Volatility Investment
By Chiente Hsu
Feb 27, 2014
Before investing in volatility, it’s crucial to understand on a fundamental level where the potential profit comes from and why. Selling volatility is a profitable strategy that requires only the recognition that investors will always be willing to pay for protection against uncertainty.

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