Marketing

86 Items

21.	Structured Experimentation in Package Design By Alex Gofman, Howard R. Moskowitz Apr 20, 2009 Alex Gofman and Howard Moskowitz show how Rule Developing Experimentation (RDE) helps designers to use a disciplined approach that sifts through multiple combinations of possible design features to discover what works best with consumers for package design.
22.	Jim Champy: From Tired to Inspired By Jim Champy Apr 7, 2009 The Web empowers customers, but it also empowers companies. Jim Champy explains how you can use the Web and other methods to not just sell, but inspire.
23.	What's Wrong with PR? By Brian Solis, Deirdre Breakenridge Mar 5, 2009 With Web 2.0 and the mass adoption of Social Media, what can we do better to make PR more effective in these rapidly changing times?
24.	Brand Revitalization: Background to the Turnaround at McDonald's By Larry Light, Joan Kiddon Feb 18, 2009 The authors present a case study of how they turned around the McDonald's brand.
25.	The Power of Social Networks By Juliette Powell Dec 23, 2008 What are social networks, why do they matter, and most importantly, how do they apply to you and your business?
26.	The Art of Asking: Neglected Questions By Terry J. Fadem Dec 18, 2008 Afraid of looking foolish? Waiting for a better time? Don't want to make waves? Terry J. Fadem explains why you should speak up.
27.	The Truth About What Customers Want: They Think Your Product Sucks -- But That's Not a Bad Thing By Michael R. Solomon Nov 5, 2008 Companies no longer can rely solely upon a “push method” to inform their customers about their products; there is now a vibrant two-way dialogue that allows consumers to contribute their evaluations of products within their respective Web communities.
28.	From Concept to Consumer: How to Turn Ideas Into Money By Phil Baker Oct 30, 2008 Phil Baker, who has done product development at Polaroid, Apple, and Seiko, discusses the new rules of product development in this introduction to his book, "From Concept to Consumer: How to Turn Ideas Into Money."
29.	Changing the Game: How Video Games Are Transforming the Future of Business By David Edery, Ethan Mollick Oct 28, 2008 Companies of all shapes and sizes have begun to use games to revolutionize the way they interact with customers and employees. The authors of "Changing the Game: How Video Games Are Transforming the Future of Business" discuss how games and marketing have become a powerful combination in this introduction to their book.
30.	Why Managing Brands Is Not Common Sense Oct 8, 2008 If common sense is what most people naturally use in the absence of education and training, then effective brand management is not common sense.
31.	What is Conversational Captial? By Bertrand Cesvet, Eric Alper, Tony Babinski Aug 20, 2008 Create stuff people love to talk about.
32.	How Habits Undermine Marketing By Neale Martin Jul 1, 2008 Neale Martin discusses the difference between the executive mind and the habitual mind, how your unconscious controls most of what you do, and how marketers are at a loss when it comes to working with the human unconscious.
33.	Introduction to PR 2.0 By Deirdre Breakenridge May 14, 2008 The responsibility of the PR professional is always to communicate with facts, accuracy, and integrity for the brand(s) you represent. If you can abide by this rule and expand your frame of reference to accept the momentous changes in technology and all the Internet has to offer in terms of social media strategies, then you will benefit.
34.	Introduction to Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty May 6, 2008 Peek at some compelling case studies of companies that illustrate the best -- and worst -- of customer management.
35.	Starbucks and the Perversity of Growth By Oren Harari Mar 21, 2008 Growth should be a consequence, not a cause, of sustained competitive success.
36.	Improving the "Stickiness" of Your Website, Part 2: If They Like A and B, Would They Like "A+B"? By Alex Gofman Feb 22, 2008 Alex Gofman explains how finding the right elements for your website can drive better results - and how choosing which possible "right combination" can improve the bottom line even more.
37.	What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands By Ryan Mathews, Watts Wacker Jan 18, 2008 In this introduction to their book, the authors assert that mythology, the aggregate collection of ancient stories from cultures around the world, can and should play a critical role in helping resolve many of the complexities and crises associated with the world of twenty-first-century business and society.
38.	Your Company’s Most Important Stakeholders—No Ifs, Ands, or Buts By Oren Harari Jan 4, 2008 Customers are always the most important stakeholders. After all, without customers, what's the point of being in business?
39.	Networking with Style: Tools and Tricks By Edward G. Muzio Nov 16, 2007 Regardless of your personal style, networking can be valuable. Ed Muzio shows you how to network keeping your own personal style in mind.
40.	Firms of Endearment: How World-Class Companies Profit from Passion and Purpose By David B. Wolfe, Jagdish N. Sheth, Rajendra S. Sisodia Nov 9, 2007 Customers are best served by companies that enjoy good relationships with all their stakeholders.

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