Home > Articles > Marketing

Marketing

RSS Feed Subscribe to this topic  RSS details

105 Items

Sort by Date | Title

Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
By Reed K. Holden
Jun 11, 2012
Reed K. Holden describes two of the games salespeople and executives play in the great game of procurement. There are eight easy-to-identify games and tactics associated with each one. If you understand your position in the game, you can play the game better.
Seducing the Future of Fine Arts: Getting the Next Generations into the Museum Experience
By Alex Gofman, Marco Bevolo, Tönis Mets
Jun 10, 2011
Alex Gofman, Marco Bevolo, and Tönis Mets take a scientific approach to figuring out what gets people to visit a museum, and show how RDE, through its disciplined structure, affords actionable insights that might help.
The Questionable Future Facing Global Retailers
By Barry Berman
Nov 3, 2010
Barry Berman explains how recession-battered retailers can learn lessons from L.L.Bean, Trader Joe's, Costco, and other world-class retailers.
Introduction to Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
By Lara Fawzy, Lucas Dworski
Oct 21, 2010
In this introduction to their book, Emerging Business Online: Global Markets and the Power of B2B Internet Marketing, the authors explore how and why the Internet and related technologies are redefining how we conduct business globally.
How to Make Money with Social Media: What Social Media Isn't
By Jamie Turner, Reshma Shah
Oct 7, 2010
Traditional marketers focused their energies on what people thought about their brands. Contemporary marketers focus their energies on how people engage with their brands—online, in stores, at home, and through other channels.
Introduction to How to Make Money with Social Media
By Jamie Turner, Reshma Shah
Oct 6, 2010
You can make money with social media—if you follow the right plan.
Using REAP (Retail Ecosystem Analytics Process) to Leverage Marketing Intelligence and Drive Retail Success
By Rick DeHerder, Dick Blatt
Sep 23, 2010
Implementing REAP (Retail Ecosystem Analytics Process) is central to the development of the shopper intimacy that drives consistent results. This chapter shows you how.
Introduction to Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
By Rick DeHerder, Dick Blatt
Sep 22, 2010
Achieving and maintaining, not just a connection, but true intimacy with the shopper, is the new necessity. In this introduction to their book, Shopper Intimacy, the authors set the stage for how to reach the goal of shopper intimacy.
Marketing in the Moment: The Mindset Shift from Web 2.0 to Web 3.0
By Michael Tasner
Jul 14, 2010
Web 3.0 marketing is the convergence of new technologies and rapidly changing consumer buying trends. Michael Tasner explores the move from Web 2.0 to Web 3.0 marketing, including the five key components of Web 3.0 marketing.
Real-Time Marketing for Business Growth: What Is Purpose and Why Is It Important?
By Monique Reece
Apr 7, 2010
If people understand where the company is headed (vision), what the company stands for (mission), how they will work together to get there (values), and what must be accomplished (goals), then the strategy to get there can be understood and executed.
Introduction to Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
By Jagmohan Raju, Z. John Zhang
Mar 11, 2010
Learn to gain more confidence in pulling the price lever and be innovative about pricing your own product or service.
Exploring Perception of Food Packages with Rule Developing Experimentation and Eye Tracking
By Alex Gofman, Johanna Fyrbjörk, Tönis Mets, David Moskowitz, Howard R. Moskowitz
Feb 3, 2010
How can we better analyze the way in which consumers perceive product packaging? By using modern methodologies, we can create packages that capture a consumer's attention and stimulate purchasing interest.
Introduction to Marketing Metrics
By Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Jan 20, 2010
Learn why you need marketing metrics, which numbers are important, and how to master metrics in this introduction to Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 2nd Edition.
Is a Solo-Authored Book on Collaboration an Oxymoron?
By Rawn Shah
Jan 13, 2010
"Social Networking for Business" author Rawn Shah examines why collaboration is important -- and why he wrote a book about collaboration, alone.
Exploratory Research: A Backdoor to Consumer Insights?
By Alex Gofman
Dec 7, 2009
Social networks are excellent and inexpensive vehicles that might help us drive to success by providing the free directions as well as the nuts and bolts of the consumer research process offering kind of a backdoor to the ‘bank of insights’. However, they cannot do that completely automatically, without educated professionals behind the process. At least, not yet.
Innovation Starts with Empathy: The Importance of Developing Deep Connections with the People You Serve
By Dev Patnaik
Oct 20, 2009
Dev Patnaik explains why companies prosper when they’re able to create widespread empathy for the world around them.
How to Communicate What Really Matters to Your Audience: What's in It for Them?
By Mark Magnacca
May 28, 2009
Are you leading your marketing with the benefit that causes your audience to respond with “I love it,” “I need it,” and “I’ll buy it”?
Jim Champy Discusses INSPIRE!
By Jim Champy
May 12, 2009
Learn how to keep your customers loyal—and attract new ones—in this Q&A with INSPIRE! author Jim Champy.
The Science of Retailing: Eighty Percent of Shopper Time Is Wasted
By Herb Sorensen
May 12, 2009
Single item purchases account for more than 16 percent of all shopping trips. Are you meeting the needs of these shoppers?
Structured Experimentation in Package Design
By Alex Gofman, Howard R. Moskowitz
Apr 20, 2009
Alex Gofman and Howard Moskowitz show how Rule Developing Experimentation (RDE) helps designers to use a disciplined approach that sifts through multiple combinations of possible design features to discover what works best with consumers for package design.

< Prev Page 1 2 3 4 5 Next >