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The Death of Corporate Reputation

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Profiting from the Data Economy: Beyond Big Data
By David A. Schweidel
Oct 14, 2014
David A. Schweidel introduces his book, which considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy.
What Is Business Analytics?
By Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey
Oct 7, 2014
In this chapter from Business Analytics Principles, Concepts, and Applications with SAS: What, Why, and How, the authors discuss what business analytics and its relationship to business intelligence.
Modeling Techniques in Predictive Analytics with Python and R: Analytics and Data Science
By Thomas W. Miller
Oct 6, 2014
In this chapter from Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science, Thomas W. Miller discusses analytics and data science.
Modeling Techniques in Predictive Analytics: Analytics and Data Science
By Thomas W. Miller
Oct 3, 2014
Thomas W. Miller introduces his book, Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R, Revised and Expanded Edition, with a discussion of analytics and data science.
Predictive Analytics Techniques
By Michele Chambers, Thomas W Dinsmore
Oct 2, 2014
In this chapter from Advanced Analytics Methodologies: Driving Business Value with Analytics, the authors review techniques that analysts use for predictive analytics.
Introduction to Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems
By Randal Wilson
Sep 23, 2014
Randal Wilson introduces his book, Mastering Risk and Procurement in Project Management: A Guide to Planning, Controlling, and Resolving Unexpected Problems.
Introduction to Ruthless Execution: How Business Leaders Manage Through Turbulent Times, 2nd Edition
By Amir Hartman, Craig LeGrande
Sep 5, 2014
The authors of Ruthless Execution introduce their book, which tries to prepare companies for taking advantage of the "ups" as well as offers practical ways to build corporate resilience to manage through the "downs."
Protect Yourself from Identity Theft
By Steve Weisman
Sep 3, 2014
Steve Weisman outlines identity theft threats and what you can do to avoid them.
Supply Chain, People, and Knowledge
By Alexandre Oliveira, Anne Gimeno
Aug 18, 2014
Alexandre Oliveira and Anne Gimeno introduce their book, A Guide to Supply Chain Management: The Evolution of SCM Models, Strategies, and Practices.
How to Make Money with Social Media: In the Beginning
By Jamie Turner, Reshma Shah
Aug 13, 2014
If your thought process around social media begins with tactics (Twitter, Facebook, Google+, and so on), do a flip-flop and start thinking about goals and objectives first. From there, you can move on to your strategy to help you accomplish your goals and objectives.
Principles of Modern Analytics
By Michele Chambers, Thomas W Dinsmore
Aug 11, 2014
The authors of Modern Analytics Methodologies: Driving Business Value with Analytics discuss the nine core principles of their book.
The New Movement in Alternative Investing: What Goes Up...
By Clifford Jack
Aug 7, 2014
A new movement is afoot—one focused on alternative investments that can alter the way people invest. Clifford Jack introduces his book, which explains the increased globalization and the hyper-connectivity of today’s markets, and the volatility all of it brings.
A Resource-Allocation Perspective for Marketing Analytics
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Aug 6, 2014
Resource allocation is the endgame of analytics for any company. Using marketing analytics properly, any firm should be able to determine the optimal level of spending it should make on each of its marketing channels to maximize success.
Cutting Edge Marketing Analytics: A Case Study with Dunia Finance LLC
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Jul 30, 2014
The authors of Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning discuss how analytics affected customer relationship management at Dunia Finance LLC, in this case study from the book.
Introduction to Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
By Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox
Jul 28, 2014
The authors of Cutting Edge Marketing Analytics discuss the techniques needed to analyze past marketing performance and discover unknowns that will allow you to predict the future.
Managing Supply Chain Networks: From Value Chain to Value Network
By Alexandre Oliveira, Anne Gimeno
Jul 24, 2014
The authors of Managing Supply Chain Networks: Building Competitive Advantage In Fluid And Complex Environments introduce their book, which offers powerful new techniques for managing today’s complex, fluid supply networks.
Analytics in Insurance Overview
By Patricia L Saporito
Jul 23, 2014
Data is the life blood of the insurance industry. In this introduction to her book, Applied Insurance Analytics: A Framework for Driving More Value from Data Assets, Technologies, and Tools, Patricia L Saporito shows how systematically leveraging analytics can improve business performance and customer satisfaction throughout any insurance business.
The Customer Service Environment for Supply Chain Management
By Alexandre Oliveira, Anne Gimeno
Jul 21, 2014
The authors of Customer Service Supply Chain Management: Models for Achieving Customer Satisfaction, Supply Chain Performance, and Shareholder Value introduce their book, which covers the Customer Service Management Model (CSM Model), a tool developed by the authors to evaluate the interactions present in the customer service environment. The model presents four pillars and provides a quantitative approach to understand the connection between them.
Executing the Supply Chain: Supply Network Governance Cycle
By Alexandre Oliveira, Anne Gimeno
Jun 26, 2014
Strategic Alignment in Marketing and Sales Analytics—First You Need to Agree On What to Ask
By Cesar Brea
Jun 23, 2014
People have different ways of defining possible challenges to focus on, ways of evaluating performance, and means for assessing tradeoffs among possible solutions to challenges. This chapter explores how different executives think about these needs and suggests a synthesis that might serve as a point of departure for you.

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