The Death of Corporate Reputation

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How to Transform Traditional Businesses into Digital Leaders: The Essence of Digital
By Jason Albanese, Brian Manning
Nov 25, 2015
Any technology that connects people and machines with information or each other is digital. The authors of Revive explore the concept of digital, which can impact business strategy, user experiences, marketing channels, technology platforms, product development, human resources, communications, customer services, and operations.
The Science of Personality Differences: Personality Traits
By Samuel Barondes
Nov 23, 2015
Learn about The Big Five personality traits and how they became the foundation for assessing individual differences in the ways people interact with their social and physical worlds.
Why Your Credit Score Matters
By Liz Weston
Nov 18, 2015
Liz Weston discusses the importance of your credit score, and how poor or mediocre credit scores can cost you, in this excerpt from Your Credit Score: How to Improve the 3-Digit Number That Shapes Your Financial Future, 5th Edition.
Introduction to the Supply Chain Game Changers: Applications and Best Practices that are Shaping the Future of Supply Chain Management
By Theodore (Ted) H. Stank, Chad W. Autry, Michael Burnette, J. Paul Dittmann
Nov 16, 2015
The authors of The Supply Chain Game Changers introduce their book, which brings together advanced supply chain practices that yield significant, enduring business advantage.
Introduction to Breaking Failure: How to Break the Cycle of Business Failure and Underperformance Using Root Cause, Failure Mode and Effects Analysis, and an Early Warning System
By Alexander Edsel
Nov 12, 2015
Alexander Edsel introduces his book, where he explains how identifying useful techniques from other domains and applying them to a different discipline is a simple yet transformational act that can yield a higher ROI than any of the incremental optimizations performed by companies.
A Novice's Guide to Speaking in Public: Step 1: Think about Your Language and Keep It Simple
By Michael Lawrence Faulkner
Nov 11, 2015
Michael Lawrence Faulkner starts with some basic tips of public speaking, such as dress simply, use power verbs, and smile when you speak.
Introduction to Disruptive Thinking: The Revolution Is in Full Swing
By Luke Williams
Oct 12, 2015
Luke Williams, the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business, 2nd Edition, introduces his book, which shows you how to master a complete five-step program for identifying and executing on disruptive business opportunities.
Tough Selling: The New Normal
By Reed K. Holden
Oct 8, 2015
Reed K. Holden, the author of Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value, 2nd Edition discusses backbone strategy, which is a more powerful way to conceptualize the selling process and to formulate an appropriate strategy to every selling situation.
Introduction to Millennials Who Manage: How to Overcome Workplace Perceptions and Become a Great Leader
By Chip Espinoza, Joel Schwarzbart
Oct 6, 2015
The authors of Millennials Who Manage introduce their book, which shows millennials how to transition more smoothly into management, including how to earn the respect of peers, "elders", and managers. Millennials will discover how to achieve success their way, without compromising who they are or becoming someone they are not.
Introduction to Inflection Point: How the Convergence of Cloud, Mobility, Apps, and Data Will Shape the Future of Business
By Scott Stawski
Sep 23, 2015
Scott Stawski introduces his book, Inflection Point, which explains the strategic implications of today’s new technology paradigms, helping you reshape strategy to embrace and profit from them.
Introduction to Strategic Innovation: The Definitive Guide to Outlier Strategies
By Liisa Välikangas, Michael Gibbert
Sep 21, 2015
In this introduction to Strategic Innovation, the authors introduce the concept of strategic innovation and expose what is potentially impactful out there in a number of pioneering companies; many of which you might have never heard of, and yet, they are already making a difference.
Introduction to Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd Edition
By Paul Farris, Neil Bendle, Phillip E. Pfeifer, David J. Reibstein
Sep 16, 2015
The authors of "Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd Edition" introduce their book, which will help you apply today’s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
Introduction: EDSI Annual Conference 2015—"Decision Sciences for the Service Economy"
By European Decision Sciences Institute, Alessandro Ancarani, Carmela DiMauro, Gyula Vastag
Sep 14, 2015
The authors of "Research in the Decision Sciences for the Service Economy: Best Papers from the 2015 Annual Conference" introduce select papers from the EDSI Annual Conference 2015.
Predictive Modeling of Customer Response Behavior in Direct Marketing
By Decision Sciences Institute, Merrill Warkentin
Sep 10, 2015
Young H. Chun and Yoonhyuk Jung propose a probabilistic response model that predicts the number of responses received after the launch of a direct marketing campaign.
Preface to Advances in Business, Operations, and Product Analytics: Cutting Edge Cases from Finance to Manufacturing to Healthcare
By Matthew J. Drake
Sep 8, 2015
If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. In this preface to his book, Matthew J. Drake discusses how he presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session.
Introduction to Corporate Governance
By David Larcker, Brian Tayan
Aug 10, 2015
The authors of Corporate Governance Matters provide a basis for constructive debate among executives, directors, investors, regulators, and other constituents that have an important stake in the success of corporations. This book focuses on corporate governance from an organizational instead of purely legal perspective, with an emphasis on exploring the relationships between control mechanisms and their impact on mitigating agency costs and improving shareholder and stakeholder outcomes.
The Four Basic Options Strategies
By Guy Cohen
Jul 30, 2015
In this chapter from The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies, 2nd Edition, Guy Cohen covers the four basic strategies that underpin your entire options trading knowledge, which are long call, short call, long put and short put.
Introduction to A Technical Approach To Trend Analysis: Defining the Trend
By Michael C. Thomsett
Jul 9, 2015
In this uncertain trading environment, how do professional traders manage effectively? In this introduction to his book, A Technical Approach To Trend Analysis: Practical Trade Timing for Enhanced Profits, Michael Thomsett offers methods for trend analysis based on a few sound principles.
Marketing-Driven Strategy to Make Extraordinary Money
By Leonard M. Lodish, Shellye Archambeau, Jeffrey Babin, Howard L. Morgan
Jul 8, 2015
"What am I selling to whom, and why will they buy?" The authors of Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, 2nd Edition explain that determining the answers to this seemingly simple question will have more impact on the success of your venture than anything else.
The First Step to Success for Sales Managers: Manage Yourself
By Max F. Cates
Jul 6, 2015
In this chapter from his book, Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration, Max F. Cates explains that the first step is addressing the one thing you can most influence: yourself. You wouldn’t think of starting a sales campaign without goals, objectives, procedures, ground rules, and training. The same applies to self-management.

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