The Death of Corporate Reputation

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Destroying the Four-Generation Myth of the Multi-Generational Workplace
By Jeff Havens
Jul 2, 2015
In this chapter from his book, Us vs. Them: Redefining the Multi-Generational Workplace to Inspire Your Employees to Love Your Company, Drive Innovation, and Embrace Change, Jeff Havens banishes once and for all the notion that there are four generations in today’s workplace, which is entirely unworkable if you want to create loyalty, dedication, and runaway success.
Overview of Quantitative Investing
By Sugata Ray
Jul 1, 2015
In this excerpt from his book, Principles of Quantitative Equity Investing: A Complete Guide to Creating, Evaluating, and Implementing Trading Strategies, Sugata Ray gives an overview of quantitative investing, including a discussion of screens, backtesting, and implementation.
The Future of Marketing: The 4 P's Are Passé
By Nicholas Johnson
Jun 29, 2015
In this introduction to his book, The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer, Nicholas Johnson explains that by focusing on authenticity, relevance, transparency, and taking responsibility for experience, insight, and agility, marketers not only can survive in an era of radically heightened customer expectation, but also thrive. Now more than ever, marketing is about customer relationships, customer understanding, and ways to deliver customer value.
Principles of Supply Chain Management
By Hokey Min
Jun 25, 2015
In this chapter from his book, Essentials of Supply Chain Management, The: New Business Concepts and Applications, Hokey Min discusses the importance of Supply Chain Management.
Overview: A New Approach to Global Marketing
By Larry Light, Joan Kiddon
Jun 24, 2015
The authors of New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization introduce their book, which delivers the first complete, proven blueprint for organizing and executing on global brand marketing.
Introduction to Supply Chain and Logistics Management Made Easy: Methods and Applications for Planning, Operations, Integration, Control and Improvement, and Network Design
By Paul A Myerson
Jun 3, 2015
Paul Myerson introduces his book, Introduction to Supply Chain and Logistics Management Made Easy, where he not only defines the supply chain but also offers insight into its various components, tools, and technology to help improve your understanding so that you can use it as a competitive tool in your business.
Failed Change: The Greatest Preventable Cost to Business?
By Paul Gibbons
Jun 1, 2015
Visible megaproject failures such as Boeing’s 787 "Dreamliner" get plenty of media and political attention, but they are just the tip of the iceberg. Most change failures are below the waterline, either failures of standard change programs, or difficulties with everyday, nonprogrammatic change. In this chapter from The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture, Paul Gibbons explores why business has the lowest standards for "knowledge" and the lowest standards for entry among the professions, and how these deficiencies can be improved.
Marketing Data Science: Understanding Markets
By Thomas W. Miller
May 26, 2015
Thomas W. Miller introduces his book, Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python, which involves building models of seller and buyer preferences and using those models to make predictions about future marketplace behavior.
A Guide to Six Sigma and Process Improvement: You Don't Have to Suffer from the Sunday Night Blues!
By Howard S. Gitlow, David M. Levine, Richard J. Melnyck
May 16, 2015
The authors of A Guide to Six Sigma and Process Improvement for Practitioners and Students: Foundations, DMAIC, Tools, Cases, and Certification, 2nd Edition explain that if you can release the intrinsic motivation that lies within all of us it can actually fill you with energy so you can enjoy what you do and look forward to doing it, day after day and year after year.
Introduction to Mastering Project Time Management, Cost Control, and Quality Management: Proven Methods for Controlling the Three Elements that Define Project Deliverables
By Randal Wilson
May 13, 2015
Randal Wilson introduces his book, Mastering Project Time Management, Cost Control, and Quality Management: Proven Methods for Controlling the Three Elements that Define Project Deliverables, which gives managers powerful insights and tools for addressing the "Triple Constraints" that define virtually every project: time, cost, and quality.
Introduction: Exploring Innovations in Global Supply Chain Networks
By European Decision Sciences Institute, Antony Paulraj, Jan Stentoft, Gyula Vastag
May 11, 2015
The authors of Research in the Decision Sciences for Innovations in Global Supply Chain Networks: Best Papers from the 2014 Annual Conference discuss topics covered at the 2014 annual conference.
The Talking Billboard: Introduction to Personalized Digital Advertising
By Diaz Nesamoney
May 4, 2015
This introduction to Personalized Digital Advertising: How Data and Technology Are Transforming How We Market examines the rationale, opportunity, process, and technology involved in personalizing advertising.
The Evolving B2B Marketing Landscape
By Kim Ann King
Apr 22, 2015
B2B is a very complex environment in which to market, made all the more so by the pace of change along so many different fronts. In this excerpt from The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy, Kim Ann King looks at each of these forces at work.
Using Person-Centered Health Analytics to Live Longer: It's About Health Outcomes!
By Dwight McNeill
Mar 25, 2015
Dr. Dwight McNeill introduces his book, Using Person-Centered Health Analytics to Live Longer: Leveraging Engagement, Behavior Change, and Technology for a Healthy Life, which proposes an entirely new framework for providers, payers, governments, and people to partner in the co-production of health.
Introduction to The Managerial Leadership Bible: Learning the Strategic, Organizational, and Tactical Skills Everyone Needs Today, 2nd Edition
By Jeffrey Magee
Mar 23, 2015
Jeffrey Magee discusses the new view of management, which sends the signal that all players in a winning and thriving organization are accountable and responsible for both their own actions and the performance of the team overall, in this chapter from The Managerial Leadership Bible: Learning the Strategic, Organizational, and Tactical Skills Everyone Needs Today, 2nd Edition.
Important vs. Critical Talent: What if the Beatles Had Been a Company?
By Thomas McGuire, Linda Brenner
Mar 19, 2015
This chapter from Talent Valuation: Accelerate Market Capitalization through Your Most Important Asset introduces the key concept in the book: that it is critical to rigorously identify specific areas of intellectual capital that drive the most value in your company, and refocus HR accordingly.
Social CRM: The Intersection of Social Media and CRM
By Barton Goldenberg
Mar 18, 2015
Barton J. Goldenberg introduces his book, The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits, which presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.
Private Equity Structures and Their Impact on Private Equity Accounting and Reporting
By Mariya Stefanova
Mar 16, 2015
This chapter from Private Equity Accounting, Investor Reporting, and Beyond covers structuring considerations in private equity, main building blocks of a private equity structure, domiciliation, plain-vanilla private equity structure, combination of structures, including master-feeder structures, structures involving blockers, and parallel structures, how to treat private equity structures for accounting and reporting purposes, and alternative private equity structures: fund lites.
Introduction to The Business of Choice: Marketing to Consumers' Instincts
By Matthew Willcox
Mar 12, 2015
Matthew Willcox introduces his book, The Business of Choice: Marketing to Consumers' Instincts, which covers why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Introduction to Common Disciplines That Separate Us: Local Contexts in Global Networks
By European Decision Sciences Institute, Gyula Vastag
Mar 11, 2015
Gyula Vastag introduces a collection of selected papers that offers readers an opportunity to learn about the insights and burning issues of decision making from scholars representing about a dozen countries, and a wide range of disciplines and scientific paradigms, in this excerpt from Research in the Decision Sciences for Global Business: Best Papers from the 2013 Annual Conference.

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