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The Death of Corporate Reputation

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The Four Basic Options Strategies
By Guy Cohen
Jul 30, 2015
In this chapter from The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies, 2nd Edition, Guy Cohen covers the four basic strategies that underpin your entire options trading knowledge, which are long call, short call, long put and short put.
Introduction to A Technical Approach To Trend Analysis: Defining the Trend
By Michael C. Thomsett
Jul 9, 2015
In this uncertain trading environment, how do professional traders manage effectively? In this introduction to his book, A Technical Approach To Trend Analysis: Practical Trade Timing for Enhanced Profits, Michael Thomsett offers methods for trend analysis based on a few sound principles.
Marketing-Driven Strategy to Make Extraordinary Money
By Leonard M. Lodish, Shellye Archambeau, Jeffrey Babin, Howard L. Morgan
Jul 8, 2015
"What am I selling to whom, and why will they buy?" The authors of Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, 2nd Edition explain that determining the answers to this seemingly simple question will have more impact on the success of your venture than anything else.
The First Step to Success for Sales Managers: Manage Yourself
By Max F. Cates
Jul 6, 2015
In this chapter from his book, Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration, Max F. Cates explains that the first step is addressing the one thing you can most influence: yourself. You wouldn’t think of starting a sales campaign without goals, objectives, procedures, ground rules, and training. The same applies to self-management.
Destroying the Four-Generation Myth of the Multi-Generational Workplace
By Jeff Havens
Jul 2, 2015
In this chapter from his book, Us vs. Them: Redefining the Multi-Generational Workplace to Inspire Your Employees to Love Your Company, Drive Innovation, and Embrace Change, Jeff Havens banishes once and for all the notion that there are four generations in today’s workplace, which is entirely unworkable if you want to create loyalty, dedication, and runaway success.
Overview of Quantitative Investing
By Sugata Ray
Jul 1, 2015
In this excerpt from his book, Principles of Quantitative Equity Investing: A Complete Guide to Creating, Evaluating, and Implementing Trading Strategies, Sugata Ray gives an overview of quantitative investing, including a discussion of screens, backtesting, and implementation.
The Future of Marketing: The 4 P's Are Passé
By Nicholas Johnson
Jun 29, 2015
In this introduction to his book, The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer, Nicholas Johnson explains that by focusing on authenticity, relevance, transparency, and taking responsibility for experience, insight, and agility, marketers not only can survive in an era of radically heightened customer expectation, but also thrive. Now more than ever, marketing is about customer relationships, customer understanding, and ways to deliver customer value.
Principles of Supply Chain Management
By Hokey Min
Jun 25, 2015
In this chapter from his book, Essentials of Supply Chain Management, The: New Business Concepts and Applications, Hokey Min discusses the importance of Supply Chain Management.
Overview: A New Approach to Global Marketing
By Larry Light, Joan Kiddon
Jun 24, 2015
The authors of New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization introduce their book, which delivers the first complete, proven blueprint for organizing and executing on global brand marketing.
Introduction to Supply Chain and Logistics Management Made Easy: Methods and Applications for Planning, Operations, Integration, Control and Improvement, and Network Design
By Paul A Myerson
Jun 3, 2015
Paul Myerson introduces his book, Introduction to Supply Chain and Logistics Management Made Easy, where he not only defines the supply chain but also offers insight into its various components, tools, and technology to help improve your understanding so that you can use it as a competitive tool in your business.
Failed Change: The Greatest Preventable Cost to Business?
By Paul Gibbons
Jun 1, 2015
Visible megaproject failures such as Boeing’s 787 "Dreamliner" get plenty of media and political attention, but they are just the tip of the iceberg. Most change failures are below the waterline, either failures of standard change programs, or difficulties with everyday, nonprogrammatic change. In this chapter from The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture, Paul Gibbons explores why business has the lowest standards for "knowledge" and the lowest standards for entry among the professions, and how these deficiencies can be improved.
Marketing Data Science: Understanding Markets
By Thomas W. Miller
May 26, 2015
Thomas W. Miller introduces his book, Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python, which involves building models of seller and buyer preferences and using those models to make predictions about future marketplace behavior.
A Guide to Six Sigma and Process Improvement: You Don't Have to Suffer from the Sunday Night Blues!
By Howard S. Gitlow, David M. Levine, Richard J. Melnyck
May 16, 2015
The authors of A Guide to Six Sigma and Process Improvement for Practitioners and Students: Foundations, DMAIC, Tools, Cases, and Certification, 2nd Edition explain that if you can release the intrinsic motivation that lies within all of us it can actually fill you with energy so you can enjoy what you do and look forward to doing it, day after day and year after year.
Introduction to Mastering Project Time Management, Cost Control, and Quality Management: Proven Methods for Controlling the Three Elements that Define Project Deliverables
By Randal Wilson
May 13, 2015
Randal Wilson introduces his book, Mastering Project Time Management, Cost Control, and Quality Management: Proven Methods for Controlling the Three Elements that Define Project Deliverables, which gives managers powerful insights and tools for addressing the "Triple Constraints" that define virtually every project: time, cost, and quality.
Introduction: Exploring Innovations in Global Supply Chain Networks
By European Decision Sciences Institute, Antony Paulraj, Jan Stentoft, Gyula Vastag
May 11, 2015
The authors of Research in the Decision Sciences for Innovations in Global Supply Chain Networks: Best Papers from the 2014 Annual Conference discuss topics covered at the 2014 annual conference.
The Talking Billboard: Introduction to Personalized Digital Advertising
By Diaz Nesamoney
May 4, 2015
This introduction to Personalized Digital Advertising: How Data and Technology Are Transforming How We Market examines the rationale, opportunity, process, and technology involved in personalizing advertising.
The Evolving B2B Marketing Landscape
By Kim Ann King
Apr 22, 2015
B2B is a very complex environment in which to market, made all the more so by the pace of change along so many different fronts. In this excerpt from The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy, Kim Ann King looks at each of these forces at work.
Using Person-Centered Health Analytics to Live Longer: It's About Health Outcomes!
By Dwight McNeill
Mar 25, 2015
Dr. Dwight McNeill introduces his book, Using Person-Centered Health Analytics to Live Longer: Leveraging Engagement, Behavior Change, and Technology for a Healthy Life, which proposes an entirely new framework for providers, payers, governments, and people to partner in the co-production of health.
Introduction to The Managerial Leadership Bible: Learning the Strategic, Organizational, and Tactical Skills Everyone Needs Today, 2nd Edition
By Jeffrey Magee
Mar 23, 2015
Jeffrey Magee discusses the new view of management, which sends the signal that all players in a winning and thriving organization are accountable and responsible for both their own actions and the performance of the team overall, in this chapter from The Managerial Leadership Bible: Learning the Strategic, Organizational, and Tactical Skills Everyone Needs Today, 2nd Edition.
Important vs. Critical Talent: What if the Beatles Had Been a Company?
By Thomas McGuire, Linda Brenner
Mar 19, 2015
This chapter from Talent Valuation: Accelerate Market Capitalization through Your Most Important Asset introduces the key concept in the book: that it is critical to rigorously identify specific areas of intellectual capital that drive the most value in your company, and refocus HR accordingly.

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