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Introduction to Millennials Who Manage: How to Overcome Workplace Perceptions and Become a Great Leader
By Chip Espinoza, Joel Schwarzbart
Oct 6, 2015
The authors of Millennials Who Manage introduce their book, which shows millennials how to transition more smoothly into management, including how to earn the respect of peers, "elders", and managers. Millennials will discover how to achieve success their way, without compromising who they are or becoming someone they are not.
Introduction to Inflection Point: How the Convergence of Cloud, Mobility, Apps, and Data Will Shape the Future of Business
By Scott Stawski
Sep 23, 2015
Scott Stawski introduces his book, Inflection Point, which explains the strategic implications of today’s new technology paradigms, helping you reshape strategy to embrace and profit from them.
Introduction to Strategic Innovation: The Definitive Guide to Outlier Strategies
By Liisa Välikangas, Michael Gibbert
Sep 21, 2015
In this introduction to Strategic Innovation, the authors introduce the concept of strategic innovation and expose what is potentially impactful out there in a number of pioneering companies; many of which you might have never heard of, and yet, they are already making a difference.
Introduction to Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd Edition
By Paul Farris, Neil Bendle, Phillip E. Pfeifer, David J. Reibstein
Sep 16, 2015
The authors of "Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3rd Edition" introduce their book, which will help you apply today’s most effective metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.
Introduction: EDSI Annual Conference 2015—"Decision Sciences for the Service Economy"
By European Decision Sciences Institute, Alessandro Ancarani, Carmela DiMauro, Gyula Vastag
Sep 14, 2015
The authors of "Research in the Decision Sciences for the Service Economy: Best Papers from the 2015 Annual Conference" introduce select papers from the EDSI Annual Conference 2015.
Predictive Modeling of Customer Response Behavior in Direct Marketing
By Decision Sciences Institute, Merrill Warkentin
Sep 10, 2015
Young H. Chun and Yoonhyuk Jung propose a probabilistic response model that predicts the number of responses received after the launch of a direct marketing campaign.
Preface to Advances in Business, Operations, and Product Analytics: Cutting Edge Cases from Finance to Manufacturing to Healthcare
By Matthew J. Drake
Sep 8, 2015
If you're seeking to master business analytics, case studies offer invaluable help: they expose you to the entire decision-making process, helping you practice an active role in both performing analysis and using its output to recommend optimal decisions. In this preface to his book, Matthew J. Drake discusses how he presents a collection of up-to-date cases that are longer and more detailed than those typically presented in undergraduate texts, but concise and focused enough to be taught in a single classroom session.
Introduction to Corporate Governance
By David Larcker, Brian Tayan
Aug 10, 2015
The authors of Corporate Governance Matters provide a basis for constructive debate among executives, directors, investors, regulators, and other constituents that have an important stake in the success of corporations. This book focuses on corporate governance from an organizational instead of purely legal perspective, with an emphasis on exploring the relationships between control mechanisms and their impact on mitigating agency costs and improving shareholder and stakeholder outcomes.
The Four Basic Options Strategies
By Guy Cohen
Jul 30, 2015
In this chapter from The Bible of Options Strategies: The Definitive Guide for Practical Trading Strategies, 2nd Edition, Guy Cohen covers the four basic strategies that underpin your entire options trading knowledge, which are long call, short call, long put and short put.
Introduction to A Technical Approach To Trend Analysis: Defining the Trend
By Michael C. Thomsett
Jul 9, 2015
In this uncertain trading environment, how do professional traders manage effectively? In this introduction to his book, A Technical Approach To Trend Analysis: Practical Trade Timing for Enhanced Profits, Michael Thomsett offers methods for trend analysis based on a few sound principles.
Marketing-Driven Strategy to Make Extraordinary Money
By Leonard M. Lodish, Shellye Archambeau, Jeffrey Babin, Howard L. Morgan
Jul 8, 2015
"What am I selling to whom, and why will they buy?" The authors of Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, 2nd Edition explain that determining the answers to this seemingly simple question will have more impact on the success of your venture than anything else.
The First Step to Success for Sales Managers: Manage Yourself
By Max F. Cates
Jul 6, 2015
In this chapter from his book, Seven Steps to Success for Sales Managers: A Strategic Guide to Creating a Winning Sales Team Through Collaboration, Max F. Cates explains that the first step is addressing the one thing you can most influence: yourself. You wouldn’t think of starting a sales campaign without goals, objectives, procedures, ground rules, and training. The same applies to self-management.
Destroying the Four-Generation Myth of the Multi-Generational Workplace
By Jeff Havens
Jul 2, 2015
In this chapter from his book, Us vs. Them: Redefining the Multi-Generational Workplace to Inspire Your Employees to Love Your Company, Drive Innovation, and Embrace Change, Jeff Havens banishes once and for all the notion that there are four generations in today’s workplace, which is entirely unworkable if you want to create loyalty, dedication, and runaway success.
Overview of Quantitative Investing
By Sugata Ray
Jul 1, 2015
In this excerpt from his book, Principles of Quantitative Equity Investing: A Complete Guide to Creating, Evaluating, and Implementing Trading Strategies, Sugata Ray gives an overview of quantitative investing, including a discussion of screens, backtesting, and implementation.
The Future of Marketing: The 4 P's Are Passé
By Nicholas Johnson
Jun 29, 2015
In this introduction to his book, The Future of Marketing: Strategies from 15 Leading Brands on How Authenticity, Relevance, and Transparency Will Help You Survive the Age of the Customer, Nicholas Johnson explains that by focusing on authenticity, relevance, transparency, and taking responsibility for experience, insight, and agility, marketers not only can survive in an era of radically heightened customer expectation, but also thrive. Now more than ever, marketing is about customer relationships, customer understanding, and ways to deliver customer value.
Principles of Supply Chain Management
By Hokey Min
Jun 25, 2015
In this chapter from his book, Essentials of Supply Chain Management, The: New Business Concepts and Applications, Hokey Min discusses the importance of Supply Chain Management.
Overview: A New Approach to Global Marketing
By Larry Light, Joan Kiddon
Jun 24, 2015
The authors of New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization introduce their book, which delivers the first complete, proven blueprint for organizing and executing on global brand marketing.
Introduction to Supply Chain and Logistics Management Made Easy: Methods and Applications for Planning, Operations, Integration, Control and Improvement, and Network Design
By Paul A Myerson
Jun 3, 2015
Paul Myerson introduces his book, Introduction to Supply Chain and Logistics Management Made Easy, where he not only defines the supply chain but also offers insight into its various components, tools, and technology to help improve your understanding so that you can use it as a competitive tool in your business.
Failed Change: The Greatest Preventable Cost to Business?
By Paul Gibbons
Jun 1, 2015
Visible megaproject failures such as Boeing’s 787 "Dreamliner" get plenty of media and political attention, but they are just the tip of the iceberg. Most change failures are below the waterline, either failures of standard change programs, or difficulties with everyday, nonprogrammatic change. In this chapter from The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture, Paul Gibbons explores why business has the lowest standards for "knowledge" and the lowest standards for entry among the professions, and how these deficiencies can be improved.
Marketing Data Science: Understanding Markets
By Thomas W. Miller
May 26, 2015
Thomas W. Miller introduces his book, Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python, which involves building models of seller and buyer preferences and using those models to make predictions about future marketplace behavior.

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