Home > Topics > Business Communication

Business Communication

RSS Feed Subscribe to this topic  RSS details

170 Items

Sort by Date | Title

Social CRM: The Intersection of Social Media and CRM
By Barton J. Goldenberg
Mar 18, 2015
Barton J. Goldenberg introduces his book, The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits, which presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.
The Building Blocks of Social Business: Leveraging the Power of New Media and Human Connections to Grow Business Value
By Shawn Santos
Dec 29, 2014
Social media is game-changing technology. But as for any tool, it takes the right people and the right processes to make it work, as Shawn Santos explains in this chapter from How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands.
Customer Loyalty: When Prior Strengths Become Your Weaknesses
By Harvey Thompson
Dec 19, 2014
We have met the enemy, and he is us. Learn how arrogance and intertia can harm previously successful companies in this excerpt from Who Stole My Customer?
Forces Shaping the Corporate Learning Function
By Ibraiz Tarique
May 28, 2014
This chapter presents the corporate learning function in the context of the rapidly changing learning landscape. It illustrates how several challenges are generating intense pressure on the corporate learning function to keep pace with a set of new norms for how organizations develop human resources. These challenges are changing the way people learn.
Meeting Customers' Real Needs: The Nature of Service System Design
By CSCMP, Stanley E. Fawcett, Amydee M. Fawcett
Feb 10, 2014
As a supply chain manager, service system design is a core and vital aspect of your job. Your company’s identity—and future—is defined by its ability to meet customers' real needs. Yet, despite its importance, few companies excel at creating remarkable customer experiences. This chapter addresses the question, “Why is it so hard to improve customer satisfaction?”
15 Tips for Making Business Networking Part of Your Everyday Mindset
By Andrea Nierenberg
Feb 4, 2014
Andrea Nierenberg offers 15 tips to make you better at and more comfortable with integrating business networking into your everyday life.
What Is Networking, and Is It Any Different for African Americans Than Anyone Else?
By N. Thompson, Michael Lawrence Faulkner, Andrea Nierenberg
Jan 3, 2014
The authors of Networking for Black Professionals explain what networking is, why networking works, and how it can work for you.
Foreword to Business Networking for Veterans: A Guidebook for a Successful Military Transition into the Civilian Workforce, 2nd Edition
By Mike Abrams, Michael Faulkner, Andrea Nierenberg
Nov 11, 2013
Kevin Schmiegel, executive director of Hiring Our Heroes, introduces the book, Business Networking for Veterans: A Guidebook for a Successful Military Transition into the Civilian Workforce, 2nd Edition.
Introduction to Business Networking for Veterans: What You Need to Know Before Transitioning
By Mike Abrams, Michael Faulkner, Andrea Nierenberg
Nov 11, 2013
If you network with people, do your research, ask questions, and make an informed decision about a career that you genuinely enjoy, regardless of the starting pay or job title, you’ll be a happier, harder working person.
Business Networking for Veterans: Why Networking Is So Important to Making a Successful Military Transition
By Mike Abrams, Michael Faulkner, Andrea Nierenberg
Nov 6, 2013
To be successful back here at home, you also need a squad of people who will have your back. The only difference is, back here at home, you have to create your own squad.
What Is Networking, and Is It Any Different for College Students Than Anyone Else?
By Michael Lawrence Faulkner, Andrea Nierenberg
Oct 9, 2013
The authors of Networking for Every College Student and Graduate: Starting Your Career Off Right introduce their book, which offers simple advice, rules, steps, and “how to” techniques that'll take you all the way from “breaking the ice” to “acing the interview.”
Using Critical Thinking in a World of Accelerating Change and Intensifying Danger
By Richard Paul, Linda Elder
Sep 16, 2013
The most fundamental concept of critical thinking is simple and intuitive: All humans think. It is our nature to do so. But much of our thinking, left to itself, is biased, distorted, partial, uninformed, or down-right prejudiced. Critical thinking begins, then, when we start thinking about our thinking with a view toward improving it.
How to Handle Tough Questions: Agility Versus Force
By Jerry Weissman
Sep 11, 2013
How do you, a presenter, withstand an attack? Jerry Weisman explains how to use leverage, or the use of agility to counter force.
Using Digital Analytics to Create Business Value
By Judah Phillips
Aug 22, 2013
Judah Phillips introduces his book, which will help you and your business determine how to manage and succeed with digital analytics while minding the gap in analytics talent.
What Workers Want—The Big Picture
By David Sirota, Douglas Klein
Aug 14, 2013
This chapter presents what is essentially a positive view of the nature of people at work. That view is supported by the mountain of evidence the authors have gathered over many years of research, by the thinking and systematic research of others, and by the success of organizations whose policies and practices reflect such optimism.
Valuation for Mergers and Acquistions: An Overview
By Kenneth Ferris, Barbara Petitt
Aug 5, 2013
This chapter covers the principal reasons companies merge with or acquire one another, whether M&As create shareholder value, why acquirers pay a premium to take control of a target, the typical steps to follow when valuing a company, and the most frequently used valuation methods for assessing a company’s value.
Introduction to The Truth About Negotiations
By Leigh Thompson
Jul 29, 2013
Leigh Thompson explains that negotiation may sound daunting, but if you are informed, practiced, and prepared, even you can do it.
Top 100 Power Verbs: The Connection Between Communications and Success
By Michael Faulkner, Michelle Faulkner-Lunsford
Jul 26, 2013
Learn how successful people use the power of human communication to give expressive life to their strategies, operational plans, directives, proposals, ideas, and positions.
Preface to The Supply Chain Management Casebook
By Chuck Munson
Jun 27, 2013
Chuck Munson introduces the 30 cases in his book, which touch on many of the important supply chain issues facing modern organizations.
The Technology and Power of Language for Career Consultants, Coaches, and Mentors
By Michael Lawrence Faulkner
Jun 25, 2013
Michael Lawrence Faulkner explains that it’s the power of the words selected and the way they are delivered that makes the greatest difference in how people receive and react to words.

Page 1 2 3 4 5 Next >