Jeffrey Gitomer is the world's leading expert on selling. He is author of the bestsellers Little Gold Book of YES! Attitude, Little Red Book of Sales Answers, Little Red Book of Selling, and Little Black Book of Connections, as well as The Sales Bible and Customer Satisfaction is Worthless, Customer Loyalty is Priceless. Gitomer gives more than 100 presentations a year, ranging from annual sales meetings to customized seminars. His customers include Coca-Cola, Cingular Wireless, Wells Fargo Bank, IBM, and Mercedes Benz. His syndicated weekly column, "Sales Moves," is read by more than 4,000,000 people each week; his weekly e-zine, "Sales Caffeine," reaches 80,000 subscribers. He has been a contributor to Entrepreneur and Selling Power magazines.