Lori Williams has 20+ years’ experience in strategic planning, marketing, finance, and operations. She has served as a business owner, corporate officer, and a consultant in a variety of industries. Williams owns LW and Associates, a business consulting firm specializing in strategy and finance. As Chief Strategist, she helps businesses craft strategies that increase revenues and profitability and build long-term sustainable growth. In 2007, she founded Business Simply Put to provide smaller companies with sound, simplified, and affordable information and advice through classes, seminars, webinars, teleseminars, electronic summaries, and other products.