FT Press :: Tim Moorehttp://www.ftpress.com/authors/authorblog_rss.aspx?a=a9eb0377-dd47-47af-8168-bef79b3deed4The latest blogs from Tim Moore on FT Pressen-usBlog :: The Amazing Amazon Kindlehttp://www.ftpress.com/blogs/The-Amazing-Amazon-Kindle&WT.rss_f=AuthorBlog&WT.rss_a=The-Amazing-Amazon-Kindle&WT.rss_ev=a<p>Redefines the experience of reading</p>Wed, 26 Dec 2007 17:59:12 GMThttp://www.ftpress.com/blogs/The-Amazing-Amazon-Kindle&WT.rss_f=AuthorBlog&WT.rss_a=The-Amazing-Amazon-Kindle&WT.rss_ev=aBlog :: Amazon's New Kindlehttp://www.ftpress.com/blogs/Amazons-New-Kindle&WT.rss_f=AuthorBlog&WT.rss_a=Amazons-New-Kindle&WT.rss_ev=a<p>I am not a really big fan of devices. I was late to the microwave, late to the VCR, late to the DVD. . .&nbsp; Gee, I just bought a Blackberry!!! It is not the cost. They don't move me. I eventually get on board, but only when the options are the device or nothing. . . . .</p>Tue, 27 Nov 2007 10:02:49 GMThttp://www.ftpress.com/blogs/Amazons-New-Kindle&WT.rss_f=AuthorBlog&WT.rss_a=Amazons-New-Kindle&WT.rss_ev=aBlog :: Seth Godin's Meatball Mondaehttp://www.ftpress.com/blogs/Seth-Godins-Meatball-Mondae&WT.rss_f=AuthorBlog&WT.rss_a=Seth-Godins-Meatball-Mondae&WT.rss_ev=a<p>Seth Godin is a remarkable guy, I think. I man with a very nimble mind. Enormously prolific.</p>Tue, 23 Oct 2007 14:30:41 GMThttp://www.ftpress.com/blogs/Seth-Godins-Meatball-Mondae&WT.rss_f=AuthorBlog&WT.rss_a=Seth-Godins-Meatball-Mondae&WT.rss_ev=aBlog :: Great Business Books That You Have Readhttp://www.ftpress.com/blogs/Great-Business-Books-That-You-Have-Read&WT.rss_f=AuthorBlog&WT.rss_a=Great-Business-Books-That-You-Have-Read&WT.rss_ev=a<p>Well, now, I have been pontificating in my blog for weeks, pronouncing on what makes a great business book and what doesn't. But I already know what I know, so what is the fun for me in reading my own drivel? So, in the tradition of a book I just published, <em>We Are Smarter Than We,</em> I'd like to know what the wisdom of this crowd has to say.</p>Wed, 10 Oct 2007 11:28:15 GMThttp://www.ftpress.com/blogs/Great-Business-Books-That-You-Have-Read&WT.rss_f=AuthorBlog&WT.rss_a=Great-Business-Books-That-You-Have-Read&WT.rss_ev=aBlog :: Why Some Books are Built to Fail, 2http://www.ftpress.com/blogs/Why-Some-Books-are-Built-to-Fail-2&WT.rss_f=AuthorBlog&WT.rss_a=Why-Some-Books-are-Built-to-Fail-2&WT.rss_ev=a<p>As you read in my last post, some books are built to fail. That's right, they are built in such a way that failure is the likely outcome. Let's look at the second reason why some books fail.</p>Sun, 30 Sep 2007 22:12:39 GMThttp://www.ftpress.com/blogs/Why-Some-Books-are-Built-to-Fail-2&WT.rss_f=AuthorBlog&WT.rss_a=Why-Some-Books-are-Built-to-Fail-2&WT.rss_ev=aBlog :: Why Some Books Are Built to Failhttp://www.ftpress.com/blogs/Why-Some-Books-Are-Built-to-Fail&WT.rss_f=AuthorBlog&WT.rss_a=Why-Some-Books-Are-Built-to-Fail&WT.rss_ev=a<p>By now you have read my three or four posts on choosing a title and subtitle for your book, and my encomium to Seth Godin's <em>Purple Cow</em>. Now, let's spend some time in the next few posts looking at some of the reasons books fail: some books, you see, are built to fail.</p>Sun, 23 Sep 2007 22:12:22 GMThttp://www.ftpress.com/blogs/Why-Some-Books-Are-Built-to-Fail&WT.rss_f=AuthorBlog&WT.rss_a=Why-Some-Books-Are-Built-to-Fail&WT.rss_ev=aBlog :: Write a Purple Cowhttp://www.ftpress.com/blogs/Write-a-Purple-Cow&WT.rss_f=AuthorBlog&WT.rss_a=Write-a-Purple-Cow&WT.rss_ev=a<p>I have been jabbering away, in my last few posts, about creating a great title for your book, one that is a clarion call for the uniqueness that is your book, your idea.</p>Tue, 18 Sep 2007 09:20:46 GMThttp://www.ftpress.com/blogs/Write-a-Purple-Cow&WT.rss_f=AuthorBlog&WT.rss_a=Write-a-Purple-Cow&WT.rss_ev=aBlog :: What's in a Book Title?: Part 3http://www.ftpress.com/blogs/Whats-in-a-Book-Title-Part-3&WT.rss_f=AuthorBlog&WT.rss_a=Whats-in-a-Book-Title-Part-3&WT.rss_ev=a<p>So, you have labored through two of my posts, and pontifical musings, on what makes a good title. So, how can you road-test your title ideas to come up with the best that you can?</p>Sun, 09 Sep 2007 15:59:29 GMThttp://www.ftpress.com/blogs/Whats-in-a-Book-Title-Part-3&WT.rss_f=AuthorBlog&WT.rss_a=Whats-in-a-Book-Title-Part-3&WT.rss_ev=aBlog :: What's in a Book Title?: Part 2http://www.ftpress.com/blogs/Whats-in-a-Book-Title-Part-2&WT.rss_f=AuthorBlog&WT.rss_a=Whats-in-a-Book-Title-Part-2&WT.rss_ev=a<p><strong><em>So, how can you create a great title for your book?</em></strong></p> <p>Over the years, we&rsquo;ve watched the business bestseller charts and observed some clear formulas behind good titles. Understanding these can help you to create the best title for your book, and so here&rsquo;s a selection, together with a few questions to help stimulate your thinking. </p>Tue, 04 Sep 2007 11:27:34 GMThttp://www.ftpress.com/blogs/Whats-in-a-Book-Title-Part-2&WT.rss_f=AuthorBlog&WT.rss_a=Whats-in-a-Book-Title-Part-2&WT.rss_ev=aBlog :: What's in a Book Title?http://www.ftpress.com/blogs/Whats-in-Book-Title&WT.rss_f=AuthorBlog&WT.rss_a=Whats-in-Book-Title&WT.rss_ev=a<p>Well, just about everything. Choosing a title for your book may be the most important thing that you and your publisher do during the process of developing your ms and your marketing plan.</p>Tue, 28 Aug 2007 12:02:34 GMThttp://www.ftpress.com/blogs/Whats-in-Book-Title&WT.rss_f=AuthorBlog&WT.rss_a=Whats-in-Book-Title&WT.rss_ev=aBlog :: Publishing Just Ain't What It Used To Behttp://www.ftpress.com/blogs/Publishing-Just-Aint-What-It-Used-To-Be&WT.rss_f=AuthorBlog&WT.rss_a=Publishing-Just-Aint-What-It-Used-To-Be&WT.rss_ev=a<p>Consumer-oriented book publishing is suffering from a very bad disease, the disease of no growth--at least in the United States. In the most robust, sustained economy since the 1950's, consumer publishing posted a 5% decline in the first 6 months of 2007, as reported by Publisher' Weekly.</p>Mon, 20 Aug 2007 13:11:13 GMThttp://www.ftpress.com/blogs/Publishing-Just-Aint-What-It-Used-To-Be&WT.rss_f=AuthorBlog&WT.rss_a=Publishing-Just-Aint-What-It-Used-To-Be&WT.rss_ev=aBlog :: Stop the Screaming!http://www.ftpress.com/blogs/STOP-THE-SCREAMING&WT.rss_f=AuthorBlog&WT.rss_a=STOP-THE-SCREAMING&WT.rss_ev=a<p>I don&rsquo;t know about you, but I am tired of listening to and reading people who scream their opinions at us. It seems to be a modern phenomenon that is hard to avoid. And publishers aren&rsquo;t immune to it either. Just look at the political books that have come out over the last 5-8 years, many of them from screamers.</p>Tue, 14 Aug 2007 15:10:36 GMThttp://www.ftpress.com/blogs/STOP-THE-SCREAMING&WT.rss_f=AuthorBlog&WT.rss_a=STOP-THE-SCREAMING&WT.rss_ev=aBlog :: Let's start a conversation...http://www.ftpress.com/blogs/Lets-start-a-conversation1&WT.rss_f=AuthorBlog&WT.rss_a=Lets-start-a-conversation1&WT.rss_ev=a<p>Hello, all. I am the Publisher for Wharton School Publishing and FT Press, two of Pearson&rsquo;s business professional/consumer imprints. I would like to invite you into a conversation&mdash;a <em>two-way</em> conversation.</p>Tue, 07 Aug 2007 10:40:35 GMThttp://www.ftpress.com/blogs/Lets-start-a-conversation1&WT.rss_f=AuthorBlog&WT.rss_a=Lets-start-a-conversation1&WT.rss_ev=a