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Joan Kiddon

Joan Kiddon is president, COO of Arcature, LLC. She consulted on McDonald’s key strategic projects during the brand turnaround. Kiddon began her marketing career at BBDO in New York, moving to BBDO/West in Los Angeles where she was the Director of Market Research. After several years as an independent consultant, she joined Arcature, LLC in 1991.

Products

Articles

1.	Brand Revitalization: Background to the Turnaround at McDonald's Feb 18, 2009

1.		How to Innovate in Marketing (Collection), 2nd Edition By Monique Reece, Michael Tasner, Tony Davila, Marc Epstein, Robert Shelton, Larry Light, Joan Kiddon $115.99
2.		Branding Strategies for Success (Collection) By Larry Light, Joan Kiddon, Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker $64.79
3.		Marketing Strategy from the Masters (Collection) By Philip Kotler, Nancy Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, Joan Kiddon $95.99
4.		Brand Revitalization: Creating a Plan to Win By Larry Light, Joan Kiddon $1.59
5.		Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands By Larry Light, Joan Kiddon $31.99
6.		Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands By Larry Light, Joan Kiddon $31.99