Tim Moore started out in Prentice Hall's College Division, the leader in the industry, in 1979, as a field rep. During the course of that "first career," Tim moved from field rep to AVP, Director of Professional Marketing Channels, where he was asked to build new channels of distribution for the company. In 1990, Tim helped build a new division, PH PTR, a publisher of consumer computer/technical books, and was named VP, Director of Sales and Marketing. PH PTR became the market leader for over 7 years displaying double digit growth. In 1997, Tim moved to editorial with a mandate to start new computer publishing lines. In 2001, Tim became VP, Editor-in-Chief and was asked to start a new business professional publishing division, which currently includes two successful business publishing imprints: Wharton School Publishing and FTPress.