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Barry Libert

Barry Libert is the chairman of of Mzinga, a leading enterprise social technology and services provider. The company manages over 14,000 online communities, which draw more than 60 million total online visitors every month.

Libert is a recognized authority on entrepreneurial leadership strategies and a pioneer in the business use of social technologies. He recently co-authored We Are Smarter than Me, a critically acclaimed book created in collaboration with Wharton Publishing and more than 4,000 community participants that illustrates how businesses can profit from the wisdom of crowds. A one-time McKinsey and Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships entitled Cracking the Value Code and Value RX. He is also a regularly featured keynote speaker who has delivered speeches to audiences of 20,000+ globally.

See Barry Libert on YouTube: 7 Rules for Building a Business Community

Products

Articles

Podcasts

1.	Introduction to Barack, Inc.: Winning Business Lessons of the Obama Campaign Feb 4, 2009
2.	If We Build It, We Will Come: Unleash the Power of Crowds in Your Business Sep 28, 2007

1.		Power of Community as Financier: Welcome to the World Bank of We, The By Barry Libert, Jon Spector $1.59
2.		9 Rules for Successful Crowdsourcing By Barry Libert, Jon Spector $1.59
3.		Crowdsourcing Markets: Birds of a Feather Buy Together By Barry Libert, Jon Spector $1.59
4.		Crowdsourcing Your Brand: How to Tap Customer Desire By Barry Libert, Jon Spector $1.59
5.		Crowdsourcing Your Sales: Let Your Customers Sell Themselves (and Others) By Barry Libert, Jon Spector $1.59
6.		Crowdsourcing Can Be Your Business Momentum Builder: Like Linden Lab and Virgin Mobile By Barry Libert, Jon Spector $1.59
7.		Crowdsourcing Customer Service: How May We Help We? By Barry Libert, Jon Spector $1.59
8.		Crowdsourcing: A Short Overview for the Rest of Us By Barry Libert, Jon Spector $1.59
9.		Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products By Barry Libert, Jon Spector $1.59
10.		Tapping Into the Collective Wisdom of Community to Make Great Products By Barry Libert, Jon Spector $1.59
11.		We Are Smarter Than Me: Crowdsourcing New Businesses By Barry Libert, Jon Spector $1.59
12.		Barack, Inc.: Winning Business Lessons of the Obama Campaign By Barry Libert, Rick Faulk $15.99
13.		Barack, Inc.: Winning Business Lessons of the Obama Campaign By Barry Libert, Rick Faulk $15.99
14.		We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (paperback) By Barry Libert, Jon Spector $19.99
15.		We Are Smarter Than Me:How to Unleash the Power of Crowds in Your Business, Adobe Reader By Barry Libert, Jon Spector $17.59

1.	The Voice of Business: Interview with Barry Libert, co-author of "We Are Smarter Than Me" (audio) Oct 6, 2007

Barry Libert