Jean-Pierre Jeannet has 25 years experience in executive education, and has spent the last decade researching global marketing and business strategies. Many of this book's concepts are outgrowths of his research and teaching at IMD, Lausanne and Babson College, Massachusetts, and his many executive programs for international and global firms. He has first-hand experience in guiding international firms in their strategy making. And, he has had ample opportunities to test those concepts in real situations.
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