Ravi Sawhney is founder and CEO of RKS, a global leader in strategy, innovation, and design. Sawhney's contributions to the industrial design profession are legendary. At Xerox, he was sole Industrial Designer working with a team of 20 cognitive and social scientists to develop the world's first touch-screen interface. Sawhney has been recognized with nearly every major industrial design award, and has helped RKS's elite clients generate more than 150 patents. He invented the popular Psycho-AestheticsSM design strategy presented in his book Predictable Magic, an approach that has been profiled as a Harvard Business School case study.