The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch from pitching 'cold' to new prospects, through to the final closing pitch.
With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.