Max Mckeown is the best-selling author of The Strategy Book & Adaptability is an expert in strategy, leadership, innovation and how to create a better future. He is a renowned strategist and leadership coach for some of the most successful global corporations and brands. He is also a sought-after keynote speaker and a social scientist with an MBA and PhD from Warwick Business School, a member of the British Psychological Society and a fellow of the Royal Society for the Arts.
McKeown is famed for his original and entertaining presentation style, which involves a huge white IdeaSpace to allow everyone, from senior management teams to audiences of over 1000 people, to think, create and learn together from his vast knowledge in the fields of adaptability and innovation. In addition to Adaptability, Max is also the author of the ground-breaking Unshrink, and The Truth About Innovation. Two of his books have been shortlisted for the CMI Book of the Year, Amazon Business Books of the Year, and continue to gain popularity for his remarkable ability to make complex ideas useful in the real world. Follow him on Twitter: @maxmckeown and at www.maxmckeown.com.
© 2015 Pearson Education, FT Press. All rights reserved.