About the author
Chris is an experienced marketing professional with almost 25 years in a variety of sales and marketing roles covering most of the marketing spectrum. While much of that experience was gained in the technology industry, Chris has also an understanding of a range of other sectors having also working in environments such as sports marketing, the public sector, financial services, manufacturing, the food industry and professional services including training and management consulting.
After many years in corporate life, Chris is now a director of Sine Qua Non International Ltd , a growing marketing business focussed on driving revenue and building relationships for clients. Sine Qua Non focuses on experiential marketing and communications with an emphasis on sport and sponsorship, while sister brand Collumbell Communications offers PR and marketing services to the technology sector mid market. Together they share a common capability around the development and execution of marketing, PR, event and hospitality programmes. Clients they have worked with include SanDisk, Hitachi, Accenture, Imation, Avaya, Nokia, Ducati, Dorna, Attenda, SmartTrust, AOMi and Sun Microsystems.
Chris received a BSc (hons) at the University College of Wales, Aberystwyth in 1984 and an MBA from Warwick University in 1995.
© 2016 Pearson Education, FT Press. All rights reserved.