Johanna Fyrbjörk, MScBA, is a Founder and President of ZenInSight Ltd. Johanna is a globally engaged speaker in area of eye tracking within Market Research. Together with Moskowitz Jacobs Inc., Johanna participates in ground-breaking experiments using experimental design, eye tracking and EEG to get closer into the mind-set of people. The results so far have appeared in a new book on package design published by Wiley-Blackwell, in a soon to be published book for Bentham Publishing, and in white papers and published journal articles.
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