Sue Bleley is Professor of Entrepreneurship at the Management School, Imperial College of Science, Technology and Medicine, London, and a non-executive Director of NatWest Bank. She has published numerous books and articles and sits on the editorial boards of a number of leading journals in the entrepreneurial and management fields. She is a Fellow of the British Academy of Management and the Royal Society of Arts.
Daniel F. Muzyka is IAF Professor of Entrepreneurship and Associate Dean, MBA, at INSEAD, Fontainebleau, France. His research interests include entrepreneurship and corporate strategy, especially in its application to growing business. Hehas experience in finance and corporate strategy with General Electric Company and as a strategy consultant. He has also been involved in starting up an entrepreneurial business.
- Franchising: Pathway to Wealth Creation
- eBook (Watermarked) $27.99