Leonard M. Lodish
Leonard Lodish, PhD, is the Samuel R. Harrell Professor of Marketing at Wharton. He is also co-founder and Chair of Wharton's Global Consulting Practicum and the innovator of Wharton's MBA Entrepreneurial Marketing course.
- Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
- eBook (Watermarked) $27.99