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Consuming Passions: In Product Design, Form IS Function

We used to distinguish between form and function, but in today’s design economy form is function.

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Consuming Passions: What is Reality - and Will We Pay For It?

What is reality?  Marketers and consumers coexist in a complicated, two-way relationship. It’s often hard to tell where marketing efforts leave off and “the real world” begins. One result of these blurred boundaries is that we are no longer sure where the line that separates this fabricated world from reality begins and ends. Will consumers pay to live in a brand-free environment?

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Consuming Passions: Consumer Behavior is Popular Culture is Consumer Behavior

Computer mediated environments like Second Life are not only a new marketing opportunity for corporations, but also a new horizon for educators, policymakers, and non-profits.  Do the promises of these virtual worlds outweigh the pitfalls?

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By Michael R. SolomonAugust 30, 2008
Topics: Marketing, Ideas, Advertising