Well, now, I have been pontificating in my blog for weeks, pronouncing on what makes a great business book and what doesn't. But I already know what I know, so what is the fun for me in reading my own drivel? So, in the tradition of a book I just published, We Are Smarter Than We, I'd like to know what the wisdom of this crowd has to say.
What are the best business books you have ever read? And why? Let us know. Do they meet the tests that I have outlined in the past few weeks' blogs or a different measure that you find compelling?
Oh, I can't resist. . . . Here are few that come to mind for me:
1. Built to Last; 2. Success Built to Last; 3. The Innovator's Dilemma; 4. The 7 Habits of Highly Successful People; 5. Good To Great; 6. Purple Cow; 7. The Fortune at the Bottom of the Pyramid; 8. Freakonomics; 9. The Long Tail; 10. Free to Choose