Mattel Kow Tows to China
Every time that Robert Eckardt, the CEO of Mattel, opens his mouth, he simply digs a deeper hole for his company. His TV appearances have been particularly and spectacularly bad. He has come across as very uneasy, overly dogmatic, and strident -- think Nixon versus JFK. It must drive his PR people nuts.
Eckardt’s latest display of "foot in mouth" disease is his open apology for Mattel's failures for safety lapses related to the manufacture of defective toys in
While it has gone largely unreported in the
One gambit the Chinese are using to produce this is the faulty design argument. The other gambit is that American manufacturers are putting so much pressure on us to cut costs, we really can't help ourselves and must build crappy products.
This is all a bunch of Chinese nonsense designed to whip up nationalist sentiment against
Mattel is not the only company suffering from this pressure. In the food sector,
So now Mattel is apologizing to
Other Things You Might Like
- Seven Trends in Corporate Training and Development: Strategies to Align Goals with Employee Needs