Seth Godin is a remarkable guy, I think. I man with a very nimble mind. Enormously prolific.
And always thinking about new ways to entertain and enlighten us, new ways to get our attention, new ways to make us think.
And he has written some very fine books.
Go to his blog, link below, and see his latest way of getting our attention, making us think, and letting us know about his next book. He is writing a blog each Monday, called Meatball Mondae, that outlines a key point to be further developed in the book.
I want to buy the book already (I think that is the idea!).
Go to Seth's site at: http://sethgodin.typepad.com/seths_blog/2007/09/meatball-mondae.html