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The Amazing Amazon Kindle

By  Dec 26, 2007

Topics: Ideas

Redefines the experience of reading

Well, when last I wrote about this, I had just ordered my Kindle, and I had mentioned that I am not a device-oriented person: in fact, I resist new devices until I can't do so any more.

Yes, I was surprised that I bought a Kindle. I bought it on the thin justification that I am in publishing, and I should be aware of new things affecting our business. Funny how that didn't seem to move me with all the other ereader devices that have come on the market. Why this device?

First, Amazon did a great job getting my attention, and their sales videos on the site explained not only the value of the device itself, but the "ecosystem" that Amazon has built around it. I got the sense that something different is/was afoot.

And, after 2 weeks of using my Kindle, I can tell you that something different is afoot. This is an amazing device. If I may say so, and I NEVER THOUGHT OR IMAGINED THAT I WOULD EVER SAY THIS, the experience of reading on a Kindle is BETTER than reading a book. The contrast between the letters and the "page" is easier on the eye than with paper. You can change the font size, for those of us with deteriorating eye sight!! The device is lighter than any book I can think of. . . . .

As a device, it is marvelous . . . . .

But's that not the only thing. . . Amazon has thought about the experience that "surrounds" reading a book: there is an online dictionary. You get free wireless connectivity to blogs and to Amazon. You can buy anytime and anywhere new books and other media that you may want now, not later.

And, oh, there are 90,000 ebooks on Amazon's site today, and growing.

I have not touched all the benefits of the device. There are others, but they are less interesting to me. But, let me tell you, this is a wonderful product. My enthusiasm for it is, as I mentioned, surprising--and, hence, perhaps even more enthusiastic. I love it.

And, I am hoping, as well, that it might just not only change the way people read content, but change the way we publishers think about content and distribute it.

Could this be the beginning of a brave new world? Well, I hope so. But for me, at least, it is a very welcome new world, indeed.