eBook Deal of the Week

eBook Deal of the Week

Using Thematic Thinking to Achieve Business Success, Growth, and Innovation

  • By Martin Hoegl, Michael Gibbert, Julia Kathi Froehlich
  • Published Apr 22, 2014 by Pearson FT Press.
  • Pages: 240
  • eBook (Watermarked)
Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don't Look

Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an executive, entrepreneur, or strategist, it will help you illuminate blind spots on your strategic maps and innovation processes, by radically redefining what you see as similar to your core business

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The title offered as our eBook Deal of the Week is not eligible for any other discounts. The Deal of the Week promotional price cannot be combined with other offers. Some watermarked eBooks include EPUB, MOBI, and PDF formats.

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eBook Deal of the Week

List Price: $49.99 
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