eBook Deal of the Week

eBook Deal of the Week

Profiting from the Data Economy

  • By David A. Schweidel
  • Published Oct 06, 2014 by Pearson FT Press. Part of the FT Press Analytics series.
  • Pages: 288
  • eBook (Watermarked)
Profiting from the Data Economy: Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

Today, the insights available through "big data" are potentially limitless - ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy, cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake.

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