Home > Podcasts

Want to Keep Your Customers Loyal? Become Their Habit, Not Just Their Choice (audio)

Author Neale Martin reveals the central flaw in marketing theory and business strategy–-that customers are consciously aware of what they’re doing. He exposes why billions of advertising dollars are wasted and why even satisfied customers aren’t loyal.

Click to listen

Download the audio file - 1.1 MB

Right-Click (PC users) or Control-Click (Mac users).

From the show The Voice of Business
Subscribe RSS Details

The Voice of Business