FOR IMMEDIATE RELEASE
Sallie Krawcheck, President, Global Wealth & Investment Management, Bank of America
June 10, 2010 (New York, NY) With the financial meltdown, even the most experienced investors were shocked and frustrated by how much money they lost in the markets. Many investors who relied on financial advisors for recommendations were quick to blame their investment professionals. But one of the world’s top financial advisors, Saly A. Glassman, says that the investor shares responsibility with his or her financial advisor and needs to be a partner in the decision-making process. She presented her case in a Barron’s op-ed (December ‘08), and the message resonated with investors and investment professionals worldwide.
Now, Saly A. Glassman, who invests over $2 billion for her clients and was recently ranked the nation’s #1 woman financial advisor on Barron’s Winner’s Circle list, provides the tools and knowledge needed to be an informed investor in the new economy in her book: It’s About More Than the Money: Investment Wisdom for Building a Better Life (FT Press, ISBN-10: 0-13-705032-1; June 10, 2010; original trade paperback; $19.99). Through a selection of enduring “principles” for investing, developed over almost thirty years of experience, Glassman gets to the emotional core of money’s role in our overall definition of success and happiness. At the same time, she demystifies the investment process by illuminating each lesson with actual examples and investor experiences, and guides readers on how to put them to use.
Saly A. Glassman’s practical and straightforward investment axioms include:
• Rules Are Essential, But They Do Not Guarantee a Win: Following investment rules doesn’t necessarily mean you won’t lose sometimes. However, using the rules as a general, meaningful guideline, even if you have to be flexible at times, is wise.
• Take Responsibility: You share responsibility with your financial advisor and need to be partners in the decision-making process.
• Crises Are Like Little Gifts: Every crisis presents opportunities to learnto reevaluate your stock allocation and your overall strategy. Looking back constructively at what you could have done differently can change your decisions going forward.
• Choose Your Financial Advisor Deliberately and Carefully: This decision must be the result of extensive research and consideration. Take recommendations from trusted associates. Interview multiple advisors, including people who work with them and invest with them.
Glassman writes, “I will be available to you every step of the way as you pursue success in your investments and in all your goals. Being successful relative to life’s most important goals, after all, is about so much more than the money.” It’s crucial to this country’s economic recovery that investors find their confidence again, and It's About More Than the Money is an essential resource.
To request an excerpt or review copy of It's About More Than the Money, or request an interview with the author, please contact Laura Czaja at 212-641-6627 or email@example.com.
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It's About More Than the Money: Investment Wisdom for Building a Better Life