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17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage

  • By David Russo
  • Published Dec 30, 2009 by FT Press.
    • Copyright 2010
    • Dimensions: 6 X 9
    • Pages: 208
    • Edition: 1st
    • Book
    • ISBN-10: 0-13-714670-1
    • ISBN-13: 978-0-13-714670-3

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Product Author Bios

David Russo is Principal and CEO of Eno River Associates, Inc., a consulting practice that helps executives build high-performing organizations by developing win-win relationships with the workforce. Mr. Russo has consulted with many global companies and organizations, including American Express, Johnson & Johnson, Minitab, Inc., American Eagle Outfitters, and the CIA. Before his retirement in 1999, he was the senior human resources executive for SAS Institute, the world’s largest privately held software company, known as a perennial Fortune “Best Place to Work” for its quality work environment and focus on its people.

Want people who care, engage, work hard, support your strategies, and deliver results? Start right here. Through more than a dozen case studies, top workforce optimization consultant David Russo identifies exactly what great organizations do differently when it comes to managing their people. He distills these differences into 17 rules, covering everything from resourcing and compensation to leadership development, risk-taking to change management. You'll learn exactly how to apply these rules in your organization, whether you're large or small, high-tech or low-tech, profit-making or non-profit. Using Russo's techniques, companies can build genuine esprit de corps, virtually guaranteeing that the efforts, minds, and hearts of their employees are focused on the corporate mission, and challenged with producing outstanding results and competitive advantage. What's more, this book's techniques help companies attract and retain the kinds of talent best suited to their unique work environments, promoting long-term success, not just short-term "quick fixes."

Customer Reviews

2 of 3 people found the following review helpful
2.0 out of 5 stars Not helpful, March 15, 2010
By 
Robin (Bethesda, Moldova, Republic of) - See all my reviews
(REAL NAME)   
This review is from: 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage (Hardcover)
If you are a human resource professional you probably already know the information in this book. You probably communicate this information to your clients, in a way that is respectful to everyone in the organization. Unfortunately the "17 Rules" are mostly old information communicated in language that is insensitive and, sometimes childish.

17 Rules Successful Companies Use to Attract and Keep Talent is divided into chapters, each describing a "rule." It is hard to imagine reading the chapter headings of this book to most managers--and not getting a groan. This is because 1) the book talks down to its readers 2) each of the main points became common knowledge decades ago. The book begins by telling us that the "day of the indentured servant is over." This was news in 1975 when a significant portion of the workforce retired in the first or second job, but it is not news to line managers in 2010. According to Russo, the children of Baby Boomers are less likely to "drink... Read more
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2 of 3 people found the following review helpful
5.0 out of 5 stars Vice-President, Sales Operations, March 1, 2010
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This review is from: 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage (Hardcover)
Engaged employees are the main ingredient to success and David tells us how to get them engaged and keep them engaged!
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1 of 2 people found the following review helpful
5.0 out of 5 stars This book is great!, February 7, 2011
This review is from: 17 Rules Successful Companies Use to Attract and Keep Top Talent: Why Engaged Employees Are Your Greatest Sustainable Advantage (Hardcover)
I found this book to be completely validating. As the one reviewer stated that the concepts are something HR people discoverd years ago, that may be true in concept but how many companies, HR leaders and line leaders really espouse to any of these??? Look in most companies and people still live in gray cube farms, uninspired, disengaged, and treated like children. It is no surprise that the most recent poll from Manpower said that 84% of people plan to look for a new job as the econonmy turns around - as that many people are so miserable in their current jobs. The concepts may seem elementary and simple but actually "practicing" them in the workplace is rare. That is the beauty of this book - they are simple concepts if just put into practice. If more companies could get this right, we wouldn't be in the recession we are in as our workplaces would be thriving, innovative environments much like the one Mr Russo helped create. At least he can put his money where his mouth is as... Read more
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Online Sample Chapter

Understand Why Employees Come and Why They Stay

Table of Contents

Introduction    1

Rule #1: Understand Why Employees Come and Why They Stay    9

Rule #2: Play “Win-Win” with Your Employees (and Allow Them to Be All They Can Be for Self and Company)    21

Rule #3: Cultivate Leadership, Not Management, and Know the Difference!    33

Rule #4: Provide Ample and Appropriate Resources    41

Rule #5: Demand Contribution; Be Worthy of Receiving It    49

Rule #6: Applaud Effort; Reward Contribution    61

Rule #7: Cheerlead; The “Magic” of M&Ms    71

Rule #8: Build a Workplace on a Foundation of Respect    81

Rule #9: Cultivate the Risk-Trust Dynamic    91

Rule #10: Make Room for Fun in the Workplace (Nurture Lightheartedness/Levity)     101

Rule #11: Create Opportunities for Employee “Alignment” with Vision, Values, and Mission    109

Rule #12: Understand Human Capital    119

Rule #13: Treat Employees as “Volunteers”    129

Rule #14: Know Your Culture    139

Rule #15: Understand the Nature of Change and Prepare Your Employees to Embrace It    153

Rule #16: Cultivate Organizational Ethics; Demand and Reward Ethical Behavior    165

Rule #17: The Last and Overarching Rule: Tell the Truth! (and a Few Action Items to Grow On)    177

Index    189

 

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