Brief Look at Some Businesses Based on Shared Social Experience, A
This Element is an excerpt from Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (9780132357791) by Rawn Shah. Available in print and digital formats.
Lessons from some of today’s most innovative social businesses: last.fm, LinkedIn, and many more.
Last.fm offers the equivalent of Web radio stations, with a social aspect that provides innovative customer value: Whenever a listener chooses or plays a song, last.fm uses this as input to future recommendations. To re-create the continuous streaming experience of traditional radio stations, it automatically chooses the next song to play, using its members’ collective preferences and choices to suggest similar artists and bands....
Get access to thousands of books and training videos about technology, professional development and digital media from more than 40 leading publishers, including Addison-Wesley, Prentice Hall, Cisco Press, IBM Press, O'Reilly Media, Wrox, Apress, and many more. If you continue your subscription after your 30-day trial, you can receive 30% off a monthly subscription to the Safari Library for up to 12 months. That's a total savings of $199.