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Brilliant Start-Up: How successful entrepreneurs set up and run a brilliant business, 2nd Edition

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Brilliant Start-Up: How successful entrepreneurs set up and run a brilliant business, 2nd Edition


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  • Copyright 2011
  • Pages: 240
  • Edition: 2nd
  • Book
  • ISBN-10: 0-273-76197-8
  • ISBN-13: 978-0-273-76197-6

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

You will learn how to:

• feel positive, energised and enthused

• be clear about the start-up process

• be able to tailor it to suit their individual needs

• know which parts to focus on for success

• where to go for further reading/support.

This new edition features new material on using social media to reach new markets, improve customer service and recruit staff. It also features new information that accommodates recent changes in the economy.

Sample Content

Sample Pages

Download the sample pages (includes Chapter 3 and Index)

Table of Contents

About the author


How this book works


Phase 1          Preparation  

Step 1      Brace yourself

Step 2      Work on your brilliant business idea

Step 3      Road test your idea

Step 4      Build your support network

Step 5      Your business plan

Step 6      Reduce your start-up costs

Step 7      Raise finance

Step 8      Take care of the small print

Phase 2          Into action

Step 9      Get selling

Step 10    Set your price

Step 11    Now, make your product/service

Step 12    Get the cash in

Step 13    Do your books

Step 14    Do a quick risk audit          


Phase 3          Up and running

Step 15    Taking on staff

Step 16    Make sales easier: marketing


Useful contacts



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