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The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

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1.
Definitive Guide to Marketing Analytics and Metrics (Collection), TheDownload
Definitive Guide to Marketing Analytics and Metrics (Collection), The
2. The Creative Problem Solver: 12 smart problem-solving tools to solve any business challengeThe Creative Problem Solver: 12 smart problem-solving tools to solve any business challenge
3.
Creative Problem Solver, The: 12 Smart Tools to Solve Any Business ChallengeDownload
Creative Problem Solver, The: 12 Smart Tools to Solve Any Business Challenge
4. Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On LearningCutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning
5. Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry LeadersMarketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
6. The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver ResultsThe Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Results
7.
The Little Book of Big Management Questions PDF eBook: The 76 most important questions and how to answer themDownload
The Little Book of Big Management Questions PDF eBook: The 76 most important questions and how to answer them
8. Shopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers ConnectShopper Marketing: Profiting from the Place Where Suppliers, Brand Manufacturers, and Retailers Connect
9. Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don't LookUsing Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don't Look
10.
One Page Business Strategy, The: Streamline Your Buisiness Plan in Four Simple StepsDownload
One Page Business Strategy, The: Streamline Your Buisiness Plan in Four Simple Steps

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Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.