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The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

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1. How to Solve Problems and Make Brilliant Decisions: Business thinking skills that really workHow to Solve Problems and Make Brilliant Decisions: Business thinking skills that really work
2. The Financial Times Guide to Wealth Management: How to plan, invest and protect your financial assets, 2nd EditionThe Financial Times Guide to Wealth Management: How to plan, invest and protect your financial assets, 2nd Edition
3. How Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More BrandsHow Companies Succeed in Social Business: Case Studies and Lessons from Adobe, Cisco, Unisys, and 18 More Brands
4. Who Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, 2nd EditionWho Stole My Customer??: Winning Strategies for Creating and Sustaining Customer Loyalty, 2nd Edition
5. Business Genius: Deceptively simple ways to sharpen your business thinkingBusiness Genius: Deceptively simple ways to sharpen your business thinking
6. The Financial Times Guide to Business Start Up 2015: The most comprehensive annually updated guide for entrepreneursThe Financial Times Guide to Business Start Up 2015: The most comprehensive annually updated guide for entrepreneurs
7.
Definitive Guide to Marketing Analytics and Metrics (Collection), TheDownload
Definitive Guide to Marketing Analytics and Metrics (Collection), The
8. The Creative Problem Solver: 12 smart problem-solving tools to solve any business challengeThe Creative Problem Solver: 12 smart problem-solving tools to solve any business challenge
9. How to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business, 2nd EditionHow to Make Money with Social Media: An Insider's Guide to Using New and Emerging Media to Grow Your Business, 2nd Edition
10.
Creative Problem Solver, The: 12 Smart Tools to Solve Any Business ChallengeDownload
Creative Problem Solver, The: 12 Smart Tools to Solve Any Business Challenge

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Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.