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The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

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111.
Maybe You Want to Retire LaterDownload
Maybe You Want to Retire Later
112. Mirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets LocalizeMirage of Global Markets, The: How Globalizing Companies Can Succeed as Markets Localize
113. Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and ValueNegotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
114. New PR Toolkit, The: Strategies for Successful Media RelationsNew PR Toolkit, The: Strategies for Successful Media Relations
115.
One Page Business Strategy, The: Streamline Your Buisiness Plan in Four Simple StepsDownload
One Page Business Strategy, The: Streamline Your Buisiness Plan in Four Simple Steps
116.
Open-Source Code: How to Find and Use Others' Hard Work for Maximum ImpactDownload
Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact
117. Power of the Purse (paperback), The: How Smart Businesses Are Adapting to the World's Most Important Consumers-WomenPower of the Purse (paperback), The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
118.
Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, Adobe ReaderDownload
Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, Adobe Reader
119. Power Verbs for Job Seekers: Hundreds of Verbs and Phrases to Bring Your Resumes, Cover Letters, and Job Interviews to LifePower Verbs for Job Seekers: Hundreds of Verbs and Phrases to Bring Your Resumes, Cover Letters, and Job Interviews to Life
120. Power Verbs for Presenters: Hundreds of Verbs and Phrases to Pump Up Your Speeches and PresentationsPower Verbs for Presenters: Hundreds of Verbs and Phrases to Pump Up Your Speeches and Presentations

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Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.