Home > Store > Marketing

Marketing Titles

The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

RSS FeedSubscribe to this topicRSS details

All Titles

215 Items

Sort by Date | Title

111. New PR Toolkit, The: Strategies for Successful Media RelationsNew PR Toolkit, The: Strategies for Successful Media Relations
112.
Open-Source Code: How to Find and Use Others' Hard Work for Maximum ImpactDownload
Open-Source Code: How to Find and Use Others' Hard Work for Maximum Impact
113. Power of the Purse (paperback), The: How Smart Businesses Are Adapting to the World's Most Important Consumers-WomenPower of the Purse (paperback), The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
114.
Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, Adobe ReaderDownload
Power of the Purse, The: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, Adobe Reader
115. Power Verbs for Job Seekers: Hundreds of Verbs and Phrases to Bring Your Resumes, Cover Letters, and Job Interviews to LifePower Verbs for Job Seekers: Hundreds of Verbs and Phrases to Bring Your Resumes, Cover Letters, and Job Interviews to Life
116. Power Verbs for Presenters: Hundreds of Verbs and Phrases to Pump Up Your Speeches and PresentationsPower Verbs for Presenters: Hundreds of Verbs and Phrases to Pump Up Your Speeches and Presentations
117.
Power Verbs: The Complete CollectionDownload
Power Verbs: The Complete Collection
118.
Powerful PR Strategies for Success (Collection)Download
Powerful PR Strategies for Success (Collection)
119.
PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?Download
PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?
120.
PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened ResultsDownload
PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

< Prev 8 9 10 11 12 13 14 15 16 17 Next >

Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.