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The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

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131. Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for ProfitabilitySmart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
132.
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, Adobe ReaderDownload
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability, Adobe Reader
133. Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the WorldSmart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World
134. Smarter Selling: How to grow sales by building trusted relationships, 2nd EditionSmarter Selling: How to grow sales by building trusted relationships, 2nd Edition
135. Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition into the DirtSocial BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry Market, Save Your Butt, Rake in the Cash, and Grind Your Competition into the Dirt
136. Social Media and Public Relations: Eight New Practices for the PR ProfessionalSocial Media and Public Relations: Eight New Practices for the PR Professional
137.
Social Media and Public Relations: Eight New Practices for the PR ProfessionalDownload
Social Media and Public Relations: Eight New Practices for the PR Professional
138.
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and TwitterDownload
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
139.
Social Media Starter Kit (Collection), TheDownload
Social Media Starter Kit (Collection), The
140.
Social Networking for Business: Choosing the Right Tools and Resources to Fit Your NeedsDownload
Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

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Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.