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The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

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141. Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (paperback)Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs (paperback)
142.
Social Networking for Promoting YOU as a BrandDownload
Social Networking for Promoting YOU as a Brand
143. Soul of the Corporation, The: How to Manage the Identity of Your CompanySoul of the Corporation, The: How to Manage the Identity of Your Company
144.
Soul of the Corporation, The: How to Manage the Identity of Your Company, Adobe ReaderDownload
Soul of the Corporation, The: How to Manage the Identity of Your Company, Adobe Reader
145. Spider's Strategy, The: Creating Networks to Avert Crisis, Create Change, and Really Get Ahead (paperback)Spider's Strategy, The: Creating Networks to Avert Crisis, Create Change, and Really Get Ahead (paperback)
146.
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2nd EditionDownload
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2nd Edition
147.
Strategic Planning and New Product DevelopmentDownload
Strategic Planning and New Product Development
148.
Strategies for Success in Retail (Collection)Download
Strategies for Success in Retail (Collection)
149. The Finishing Touch: How to Build World-Class Customer ServiceThe Finishing Touch: How to Build World-Class Customer Service
150. The Secrets of Selling: How to win in any sales situation, 2nd EditionThe Secrets of Selling: How to win in any sales situation, 2nd Edition

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Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.