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The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

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41. Return on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain EconomyReturn on Sustainability: How Business Can Increase Profitability and Address Climate Change in an Uncertain Economy
42. Power Verbs for Job Seekers: Hundreds of Verbs and Phrases to Bring Your Resumes, Cover Letters, and Job Interviews to LifePower Verbs for Job Seekers: Hundreds of Verbs and Phrases to Bring Your Resumes, Cover Letters, and Job Interviews to Life
43. Power Verbs for Presenters: Hundreds of Verbs and Phrases to Pump Up Your Speeches and PresentationsPower Verbs for Presenters: Hundreds of Verbs and Phrases to Pump Up Your Speeches and Presentations
44.
Devil's Advocate: The 100 Commandments You Must Break in BusinessDownload
Devil's Advocate: The 100 Commandments You Must Break in Business
45.
Result PDF eBook: How to think decisively, take action and get resultsDownload
Result PDF eBook: How to think decisively, take action and get results
46.
Ten Principles Behind Great Customer Experiences, TheDownload
Ten Principles Behind Great Customer Experiences, The
47.
Living Service: How to deliver the service of the future todayDownload
Living Service: How to deliver the service of the future today
48.
Ultimate LinkedIn Checklist For Small and Medium Businesses, TheDownload
Ultimate LinkedIn Checklist For Small and Medium Businesses, The
49. Selling Blue Elephants: How to Make Great Products that People Want BEFORE They Even Know They Want Them (paperback)Selling Blue Elephants: How to Make Great Products that People Want BEFORE They Even Know They Want Them (paperback)
50.
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century, 3rd EditionDownload
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century, 3rd Edition

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Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.