Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.
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|81.||Strategic Planning and New Product Development|
|82.||Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value|
|83.||SEO & PPC: Better Together|
|84.||Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World|
|85.||Understanding SEO: Building a Foundation for Long Term Success|
|86.||Get Up to Speed with Online Marketing: How to Use Websites, Blogs, Social Networking and Much More|
|87.||Powerful PR Strategies for Success (Collection)|
|88.||Social Media and Public Relations: Eight New Practices for the PR Professional|
|89.||Social Media and Public Relations: Eight New Practices for the PR Professional|
|90.||Brilliant Marketing: What the best marketers know, do and say, 2nd Edition|
In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.
Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you then instill the good habits your business needs: the habits of sustainable profitability and market leadership.