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The Little Green Book of Getting Your Way

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, you will begin to understand, take action, become proficient, and then master the ability to persuade. Learn to write and sell persuasively, change a presentation into a performance, and develop complete mental readiness that enables you to harness the power of persuasion.

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81. Social Media and Public Relations: Eight New Practices for the PR ProfessionalSocial Media and Public Relations: Eight New Practices for the PR Professional
82. Brilliant Marketing: What the best marketers know, do and say, 2nd EditionBrilliant Marketing: What the best marketers know, do and say, 2nd Edition
83.
Unleash the Power of Paid SearchDownload
Unleash the Power of Paid Search
84.
Branding Strategies for Success (Collection)Download
Branding Strategies for Success (Collection)
85. Spider's Strategy, The: Creating Networks to Avert Crisis, Create Change, and Really Get Ahead (paperback)Spider's Strategy, The: Creating Networks to Avert Crisis, Create Change, and Really Get Ahead (paperback)
86.
How to Use Social Media Monitoring ToolsDownload
How to Use Social Media Monitoring Tools
87. Brilliant Workshops: How to deliver effective workshops to any audienceBrilliant Workshops: How to deliver effective workshops to any audience
88. FT Essential Guide to Business Writing: How to write to engage, persuade and sellFT Essential Guide to Business Writing: How to write to engage, persuade and sell
89. Brilliant Start-Up: How successful entrepreneurs set up and run a brilliant business, 2nd EditionBrilliant Start-Up: How successful entrepreneurs set up and run a brilliant business, 2nd Edition
90. Smarter Selling: How to grow sales by building trusted relationships, 2nd EditionSmarter Selling: How to grow sales by building trusted relationships, 2nd Edition

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Customer-Centered Solutions with RDE
 

In Selling Blue Elephants, Howard Moskowitz and Alex Gofman use real-life examples to explain Rule Developing Experimentation (RDE), which is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. They also examine RDE's use in innovation and design, and its possible uses in the international, political, bioinformatics, and finance areas.

Break Bad Habits, Institute Good Ones
 

Why do so many good companies engage in self-destructive behavior? Is your company headed for the same fate? How do you know? How do you change course? In The Self-Destructive Habits of Good Companies, Jagdith Sheth identifies seven dangerous habits even well-run companies fall victim to, and helps you diagnose and break these habits before they destroy you— then instill the good habits your business needs: the habits of sustainable profitability and market leadership.